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Boost campaign performance with unified data insights from Amazon Attribution and Google Ads integration.
Sync Amazon Attribution and Google Ads with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Amazon Attribution is an analytics and measurement platform designed to help advertisers track the impact of non-Amazon marketing channels on their Amazon sales. It provides detailed metrics such as click-through rates, detail page views, and purchase conversions, enabling granular performance analysis across search, social, display, and email campaigns. This data is crucial as analytics teams typically spend 60-80% of their time on data preparation, often dealing with fragmented sources and inconsistent reporting formats.
By centralizing Amazon marketing data, Amazon Attribution streamlines attribution modeling and ROI calculations. When integrated with tools like Improvado, teams experience a 5× faster time-to-insight by automating data aggregation and normalization, reducing manual effort significantly. This integration supports more efficient campaign optimization and better-informed budget allocation decisions based on comprehensive cross-channel performance data.
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video channels. It helps companies target specific audiences with measurable results, driving qualified traffic and increasing conversions efficiently.
By integrating with Improvado, businesses can handle unlimited data volumes with sub-second loading times, ensuring real-time performance insights and streamlined reporting. This combination supports data-driven decisions that enhance marketing ROI and campaign effectiveness.
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Amazon Attribution combined with Google Ads offers a unified dashboard to track and analyze cross-channel performance. This integration provides clear insights into how search campaigns influence Amazon sales. Users benefit from detailed reporting on clicks, conversions, and ROAS in one place, enabling data-driven decisions with 40-65% lower marketing analytics costs.
You connect Amazon Attribution by linking your Amazon Seller or Vendor account with Google Ads via tracking tags. Using tools like Improvado can simplify this by automating data flows between both platforms.
This integration helps measure how Google Ads drive sales on Amazon, offering deeper insights into customer journeys. Improvado enhances this by centralizing and visualizing the combined data for better decision-making.
While native integration offers limited syncing frequency, platforms like Improvado enable near real-time data updates, ensuring you have fresh analytics across both Amazon and Google Ads dashboards.
Basic knowledge of tracking tags and data connectors helps, but tools like Improvado reduce complexity by automating setup and data normalization, making the process accessible for marketing teams.
By linking ad spend on Google to actual sales on Amazon, sellers can pinpoint which campaigns drive profitable conversions. Improvado supports this by delivering unified reports that highlight ROI across channels
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