Integrate Amazon Attribution and Google Ads data into a single marketing dashboard

With Improvado you can merge marketing data from Amazon Attribution and Google Ads on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Amazon Attribution and Google Ads to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Amazon Attribution

Amazon Attribution is a marketing analytics solution that explains to advertisers how their non-Amazon channels and campaigns bring prospects and new customers to Amazon.With Amazon Attribution, marketers gain more visibility into how external marketing efforts help clients find and consider your products on Amazon. Insights into touchpoints with your brand and the marketing performance of all channels allow you to build successful digital strategies and optimize them to reach a wider audience.By using Amazon Attribution, you can access advertising analytics, including clicks, detail page views, add to cart actions, and sales. Moreover, you can identify new sales opportunities by learning how potential clients interact with your brand. Amazon conversion metrics provide granular insights on your marketing performance and allow you to grow ROI by ensuring that your campaigns drive value to your brand.Improvado's Amazon Attribution integration syncs your data with any external warehouse from where you can streamline insights to any visualization tool. With Improvado, you can organize data on a single dashboard to analyze your cross-channel marketing performance and compare each campaigns' metrics to understand what channels bring the most conversion.

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Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

FAQ

Streamlining data from Amazon Attribution

Amazon Attribution is a marketing analytics solution that explains to advertisers how their non-Amazon channels and campaigns bring prospects and new customers to Amazon.With Amazon Attribution, marketers gain more visibility into how external marketing efforts help clients find and consider your products on Amazon. Insights into touchpoints with your brand and the marketing performance of all channels allow you to build successful digital strategies and optimize them to reach a wider audience.By using Amazon Attribution, you can access advertising analytics, including clicks, detail page views, add to cart actions, and sales. Moreover, you can identify new sales opportunities by learning how potential clients interact with your brand. Amazon conversion metrics provide granular insights on your marketing performance and allow you to grow ROI by ensuring that your campaigns drive value to your brand.Improvado's Amazon Attribution integration syncs your data with any external warehouse from where you can streamline insights to any visualization tool. With Improvado, you can organize data on a single dashboard to analyze your cross-channel marketing performance and compare each campaigns' metrics to understand what channels bring the most conversion.

Merging Amazon Attribution data with other connectors

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

Google Ads integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Amazon Attribution and Google Ads data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Amazon Attribution and Google Ads to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Attribution and Google Ads?

Joining Attribution and Google Ads allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Attribution and Google Ads. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Google Ads and Amazon Attributiondata data in a single tool

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