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Boost campaign performance with unified data from Amazon Attribution and Facebook Ads integration.
Unite Amazon Attribution and Facebook Ads analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Amazon Attribution is an analytics and measurement platform designed to help advertisers track the impact of their marketing efforts across channels. It provides detailed insights into how non-Amazon media drives sales on Amazon, using conversion metrics such as detail page views, add-to-carts, and purchases. With features like real-time reporting and granular attribution data, marketers can optimize campaigns based on actual performance rather than assumptions. This is especially valuable considering that teams often spend 20-40% of their time compiling and reconciling reporting data manually.
By integrating Amazon Attribution with tools like Improvado, organizations can streamline data aggregation and automate reporting workflows. This integration increases analytical productivity by 2-3×, reducing the manual effort required to unify data from multiple sources. As a result, marketers gain faster, more accurate insights that support strategic decision-making and improve overall campaign ROI without excessive time spent on data management tasks.
Facebook Ads is an advertising platform that enables businesses to create, manage, and optimize paid campaigns across Facebook's vast network. By targeting specific audiences based on demographics, interests, and behaviors, companies can improve reach and engagement with measurable results.
Using this platform, businesses increase brand awareness and drive conversions efficiently while controlling budgets in real time. Integration with Improvado reduces weekly reconciliation from 8 hours to 30 minutes, streamlining campaign analysis and reporting for better decision-making.
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Amazon Attribution combined with Facebook Ads offers a detailed dashboard to track your campaign performance across platforms. It consolidates key metrics in one view, making it easier to analyze customer behavior and ad impact. This integration cuts audit prep time by 60%, streamlining your reporting process.
Amazon Attribution tracks the performance of Facebook Ads by linking ad campaigns to Amazon sales data, allowing marketers to measure conversions and optimize ad spend effectively.
Setup involves creating Amazon Attribution tags for Facebook campaigns and integrating data sources; platforms like Improvado simplify this by automating data collection and synchronization.
This integration offers insights into how Facebook Ads drive Amazon sales, enhancing campaign targeting and ROI analysis through detailed conversion tracking.
Data sync typically requires manual exports or API connections, but Improvado automates this process, ensuring timely, accurate data flow for comprehensive reporting.
Yes, Improvado centralizes marketing data from both platforms, enabling marketers to analyze cross-channel performance and make informed decisions faster.
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