Integrate Mixpanel and Facebook Ads data into a single marketing dashboard

With Improvado you can merge marketing data from Mixpanel and Facebook Ads on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Mixpanel and Facebook Ads to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Mixpanel

Mixpanel is an analytics tool that deals with analysis of conversions and drop-offs, measures user activity, and helps you to find out how you can retain users. The platform builds reports about your user base, creates dashboards that display vital metrics on your team’s performance, and reveals hidden trends. As a result of Improvado’s integration with Mixpanel, it’s easier than ever to gather and normalize all data from Mixpanel. An automated data pipeline pushes data from the connector directly to your data warehouse. Then, you can merge Mixpanel’s data with insights from other connectors to further improve your analysis process.

Streamlining data from Facebook Ads

Facebook Ads is a powerful advertising service that helps you reach the right audience at the right time. With this ads platform, you can choose the required outcome of your marketing campaign, adjust the target audience, determine a location for your ads, and measure the campaign’s performance.From our side, Improvado helps you to streamline these data to a business intelligence tool. You can easily aggregate performance data, such as clicks and conversions, and break down your audience by age, gender, location, and the devices they use to better understand your customers. With this information visualized, you get in-depth insights into who your clients are and how they interact with your business.

  1. Facebook Ads guide
  2. Facebook Ads and Improvado Integration
  3. How to create a Facebook Ads engagement dashboard

FAQ

Streamlining data from Mixpanel

Mixpanel is an analytics tool that deals with analysis of conversions and drop-offs, measures user activity, and helps you to find out how you can retain users. The platform builds reports about your user base, creates dashboards that display vital metrics on your team’s performance, and reveals hidden trends. As a result of Improvado’s integration with Mixpanel, it’s easier than ever to gather and normalize all data from Mixpanel. An automated data pipeline pushes data from the connector directly to your data warehouse. Then, you can merge Mixpanel’s data with insights from other connectors to further improve your analysis process.

Streamlining data from Facebook Ads

Facebook Ads is a powerful advertising service that helps you reach the right audience at the right time. With this ads platform, you can choose the required outcome of your marketing campaign, adjust the target audience, determine a location for your ads, and measure the campaign’s performance.From our side, Improvado helps you to streamline these data to a business intelligence tool. You can easily aggregate performance data, such as clicks and conversions, and break down your audience by age, gender, location, and the devices they use to better understand your customers. With this information visualized, you get in-depth insights into who your clients are and how they interact with your business.

  1. Facebook Ads guide
  2. Facebook Ads and Improvado Integration
  3. How to create a Facebook Ads engagement dashboard

Streamlining data from Facebook Ads

Facebook Ads is a powerful advertising service that helps you reach the right audience at the right time. With this ads platform, you can choose the required outcome of your marketing campaign, adjust the target audience, determine a location for your ads, and measure the campaign’s performance.From our side, Improvado helps you to streamline these data to a business intelligence tool. You can easily aggregate performance data, such as clicks and conversions, and break down your audience by age, gender, location, and the devices they use to better understand your customers. With this information visualized, you get in-depth insights into who your clients are and how they interact with your business.

  1. Facebook Ads guide
  2. Facebook Ads and Improvado Integration
  3. How to create a Facebook Ads engagement dashboard

Facebook Ads integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Mixpanel and Facebook Ads data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Facebook Ads and Mixpanel to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Mixpanel and Facebook Ads?

Joining Mixpanel and Facebook Ads allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Mixpanel and Facebook Ads. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Facebook Ads and Mixpanel data in a single tool

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