Engagements on Facebook include shares, reactions, comments, and clicks on images, posts, videos, and links. With the total engagement KPI, you can measure the effectiveness of your content and the kind of connection you're making with your fanbase.
You can analyze and compare engagement over time, using your dashboard to see the total number of comments, likes, clicks, and shares that the page generates monthly, weekly, or daily.
This is an obvious metric to watch closely, as your business would probably want an upward growth trend on their account. But why is this important? Tracking audience growth is what helps you determine not only how many people you are getting across to but also if you are reaching the right people.
Improvado provides over 200 connectors empower your marketing team. For this dashboard you need the following connectors:
Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.
This dashboard show how your business’s Facebook Page is working and what to do to optimize it.
Automate your marketing data with Improvado