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Boost your campaigns with unified data by connecting Mailchimp and Facebook Ads effortlessly.
Sync Mailchimp and Facebook Ads with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Mailchimp is an all-in-one marketing platform designed to help businesses manage and automate their email campaigns, audience segmentation, and customer journeys. It offers advanced segmentation tools that allow users to target specific groups based on behavior and demographics, alongside A/B testing features for optimizing content performance. Additionally, Mailchimp provides detailed analytics dashboards, where teams can track open rates, click rates, and conversion metrics, addressing the industry challenge where teams spend 20-40% of their time on reporting tasks.
By integrating with Improvado, Mailchimp users can streamline data aggregation from multiple channels into a single, customized dashboard, significantly reducing manual reporting efforts. This integration increases analytical productivity by 2-3×, enabling marketing teams to focus more on strategy and less on data compilation. For example, combining Mailchimp’s campaign data with social media and ad spend metrics in Improvado allows for a comprehensive view of ROI and campaign effectiveness without toggling between platforms.
Facebook Ads is an advertising platform that enables businesses to create, manage, and optimize paid campaigns across Facebook’s extensive user network. It offers precise targeting options, allowing companies to reach specific audiences based on demographics, interests, and behaviors, which improves ad relevance and return on investment.
By integrating with Improvado, businesses can handle unlimited data volumes with sub-second loading times, streamlining campaign analysis and reporting. This combination helps marketers make data-driven decisions faster, enhancing overall advertising efficiency and performance.
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Integrate Mailchimp with Facebook Ads to monitor campaigns in one centralized dashboard. This setup reduces procurement complexity by 85%, streamlining your marketing tools. Review detailed metrics for email and social ads side-by-side, simplifying analysis.
You can link Mailchimp to Facebook Ads directly through Mailchimp's integration settings by authenticating your Facebook account and selecting the desired ad account to sync audiences and campaigns.
This integration allows you to create targeted Facebook ad audiences from your Mailchimp lists, improving campaign personalization and ROI by reaching contacts with tailored ads based on their email engagement.
Data synchronization typically occurs automatically every few hours, ensuring your Facebook ad audiences stay updated with the latest Mailchimp subscriber information.
Yes, Improvado can aggregate data from both platforms into a single dashboard, enabling detailed reporting and insights that help optimize your marketing performance.
You need admin access to both Mailchimp and Facebook Ads accounts, and your Facebook Business Manager must be properly configured to allow data sharing between the platforms.
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