Connect Mailchimp and Snapchat Organic to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Mailchimp is an all-in-one marketing platform designed to help businesses manage and automate their email campaigns, audience segmentation, and performance analytics. It supports advanced features such as A/B testing, personalized content delivery, and detailed reporting dashboards, enabling users to optimize engagement and conversion rates. In today’s complex marketing landscape, where enterprises average 120+ martech tools, Mailchimp offers a consolidated solution that reduces operational overhead.
By integrating with platforms like Improvado, Mailchimp users can accelerate data aggregation and visualization, achieving a 5× faster time-to-insight. This integration streamlines data workflows by automatically unifying marketing metrics from multiple sources, allowing marketers to make data-driven decisions without manual data processing. Such technical efficiency enhances campaign responsiveness and strategic planning across diverse marketing channels.
Snapchat Organic offers brands and creators a space to craft, share, and evaluate content directly on the platform. It provides insights into audience engagement, helping refine messaging for better resonance. This visibility supports more targeted marketing efforts, fostering authentic connections with younger demographics.
By leveraging Snapchat Organic, businesses can increase brand awareness and foster community growth without heavy ad spend. Integration with tools like Improvado, which connects 500+ sources, simplifies data management and optimizes campaign performance through comprehensive analytics.
This dashboard integrates Mailchimp and Snapchat Organic data into a unified view, simplifying campaign monitoring across platforms. It cuts audit prep time by 60%, helping teams quickly gather and analyze performance metrics. Users can track email engagement rates alongside Snapchat story views, providing a comprehensive understanding of audience interactions.
To set up the integration, connect your Mailchimp account with Snapchat via a third-party tool like Improvado, which streamlines data syncing and automates audience updates without manual uploads.
This integration helps marketers coordinate campaigns by syncing email audiences with Snapchat’s organic targeting, improving engagement and enabling consistent messaging across platforms.
Yes, using Improvado’s automated connectors, audience data can be updated frequently, ensuring your Snapchat organic campaigns reflect the latest Mailchimp segments without delays.
One limitation is that Snapchat Organic insights may have less granularity compared to paid campaigns, but Improvado helps bridge data gaps by consolidating metrics for clearer analysis.
Improvado automates data extraction and normalization, providing a unified view of your Mailchimp and Snapchat Organic performance to optimize marketing decisions efficiently.