Integrate AOL Advertising and Snapchat data into a single marketing dashboard

With Improvado you can merge marketing data from AOL Advertising and Snapchat on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect AOL Advertising and Snapchat to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from AOL Advertising

AOL Advertising helps marketers, enterprises, and agencies promote their products and services via the AOL news platform. Improvado created a connector that extracts marketing data from AOL via the API and streamlines all data to your dedicated storage. With this AOL connector, you can monitor how users interact with your integrated ads, track the cost-per-lead, and keep an eye on creatives that attract the most people. Having all this information visualized, you can draw up comprehensive marketing reports that reveal previously overlooked insights.

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Streamlining data from Snapchat

Snapchat is a mobile messaging service from Snap Inc. that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. Snapchat Ads lets you reach Snapchat users with interactive video ads in the Snapchat app. The Snapchat Ads integration gives you real-time API insights into how people interact with your ad, how to target your audience, and how to create an ad that can be interactive.Our Snapchat Ads connector allows you to link your Snapchat Ads account to other marketing tools. Once connected, it automatically sends your Snapchat Ads account data, such as your ad spend, impressions, clicks, and more. You can use that data to start optimizing Snapchat Ads campaigns and get more from your marketing data.

FAQ

Streamlining data from AOL Advertising

AOL Advertising helps marketers, enterprises, and agencies promote their products and services via the AOL news platform. Improvado created a connector that extracts marketing data from AOL via the API and streamlines all data to your dedicated storage. With this AOL connector, you can monitor how users interact with your integrated ads, track the cost-per-lead, and keep an eye on creatives that attract the most people. Having all this information visualized, you can draw up comprehensive marketing reports that reveal previously overlooked insights.

Merging AOL Advertising data with other connectors

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Streamlining data from Snapchat

Snapchat is a mobile messaging service from Snap Inc. that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. Snapchat Ads lets you reach Snapchat users with interactive video ads in the Snapchat app. The Snapchat Ads integration gives you real-time API insights into how people interact with your ad, how to target your audience, and how to create an ad that can be interactive.Our Snapchat Ads connector allows you to link your Snapchat Ads account to other marketing tools. Once connected, it automatically sends your Snapchat Ads account data, such as your ad spend, impressions, clicks, and more. You can use that data to start optimizing Snapchat Ads campaigns and get more from your marketing data.

Snapchat integration with other services

Streamlining data from Snapchat

Snapchat is a mobile messaging service from Snap Inc. that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. Snapchat Ads lets you reach Snapchat users with interactive video ads in the Snapchat app. The Snapchat Ads integration gives you real-time API insights into how people interact with your ad, how to target your audience, and how to create an ad that can be interactive.Our Snapchat Ads connector allows you to link your Snapchat Ads account to other marketing tools. Once connected, it automatically sends your Snapchat Ads account data, such as your ad spend, impressions, clicks, and more. You can use that data to start optimizing Snapchat Ads campaigns and get more from your marketing data.

Snapchat integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect AOL Advertising and Snapchat data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Snapchat and AOL Advertising to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate AOL Advertising and Snapchat?

Joining AOL Advertising and Snapchat allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating AOL Advertising and Snapchat. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Snapchat and AOL Advertising data in a single tool