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Effortlessly Combine AppsFlyer and Firebase for Unified Data and Enhanced Marketing Insights
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Link AppsFlyer and Firebase data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
AppsFlyer is a comprehensive mobile attribution and marketing analytics platform designed to help businesses accurately track user engagement across multiple channels. It offers features like deep linking, fraud protection, and real-time campaign analytics, enabling marketers to attribute installs and in-app events to specific campaigns with granular detail. For example, companies can identify which ad networks or creatives generate the highest ROI, aiding data-driven decision-making in competitive app markets.
In the broader industry context, 64% of marketers still lack the tools to measure true ROI effectively, often relying on incomplete or inaccurate data. AppsFlyer’s integration with platforms like Improvado streamlines data management, reducing routine tasks by 60%, and providing a clearer, unified view of marketing performance across channels and partners.
Firebase is a comprehensive app development platform by Google offering tools for building, improving, and growing mobile and web apps. It streamlines backend processes like authentication, database management, and cloud messaging, helping businesses accelerate time-to-market and reduce development costs.
With real-time analytics and performance monitoring, Firebase enables companies to enhance user engagement and retention through data-driven decisions. Its integration with Improvado connects 500+ sources, allowing businesses to consolidate marketing data and optimize app performance efficiently.
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The AppsFlyer + Firebase dashboard combines user acquisition data with app analytics to provide a comprehensive overview. It cuts audit prep time by 60%, allowing teams to focus on insights rather than data gathering. The dashboard offers customizable reports tailored to specific KPIs for clearer performance tracking. Real-time event tracking enables immediate response to user behavior changes, improving retention and engagement strategies.
To set up AppsFlyer with Firebase, link your Firebase project within the AppsFlyer dashboard under the integrated partners section, then enable event sharing by configuring Firebase’s SDK to forward events to AppsFlyer.
Combining AppsFlyer’s attribution data with Firebase’s in-app analytics allows marketers to better understand user journeys and optimize campaigns based on accurate conversion tracking and user behavior insights.
User events tracked in Firebase are sent to AppsFlyer via SDK integration, ensuring real-time data sync, while AppsFlyer attribution feeds back into Firebase to enrich analytics with campaign information.
Yes, Improvado can automate the aggregation of data from both AppsFlyer and Firebase, enabling unified dashboards and easier analysis across marketing and product teams.
Common challenges include ensuring correct event mapping and SDK versions; thorough testing is recommended to verify that attribution data flows accurately between AppsFlyer
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