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Unify Your Data to Drive Smarter Campaigns with AppsFlyer and Snapchat Integration
Bridge AppsFlyer and Snapchat data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses measure and optimize their user acquisition efforts across multiple channels. It supports in-depth tracking of over 12,000 integrations, enabling precise attribution of ad spend and user engagement on both iOS and Android devices. Considering enterprises average 120+ martech tools, AppsFlyer’s unified dashboard simplifies data aggregation, reducing complexity in campaign management.
With features like real-time fraud protection, granular cohort analysis, and customizable attribution windows, AppsFlyer offers technical flexibility for diverse marketing strategies. When integrated with Improvado, data consolidation accelerates reporting workflows and increases analytical productivity by 2-3×, enhancing decision-making speed without requiring extensive manual intervention. This synergy streamlines cross-channel performance insights crucial for large-scale campaigns.
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Snapchat is a multimedia messaging platform where users share photos, videos, and messages that disappear after viewing. Its unique features, like Stories and filters, foster engaging brand interactions with a predominantly younger audience. Businesses leveraging Snapchat can enhance brand awareness and gather real-time consumer insights through interactive campaigns.
By integrating Snapchat data with analytics tools like Improvado, companies can streamline their reporting processes, reducing weekly reconciliation from 8 hours to just 30 minutes. This efficiency allows marketing teams to focus on optimizing ad strategies and improving ROI with accurate, up-to-date performance data.
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The AppsFlyer + Snapchat dashboard offers a clear view of your campaign performance by combining detailed attribution data with Snapchat’s ad metrics. This integration enables precise tracking of user engagement and conversion paths. Benefit from 40-65% lower marketing analytics costs while accessing real-time data updates. The dashboard’s customizable reports highlight key trends, and its intuitive interface simplifies cross-channel analysis for more informed decision-making.
To integrate AppsFlyer with Snapchat, link your Snapchat Ads account within AppsFlyer’s dashboard, enabling attribution tracking by sharing app install and engagement data directly between platforms.
Combining AppsFlyer’s attribution with Snapchat’s ad targeting helps optimize campaigns by accurately measuring installs and in-app events, leading to improved user acquisition strategies.
AppsFlyer automatically sends conversion data such as installs and post-install events to Snapchat in near real-time, ensuring your campaign performance metrics stay up-to-date.
Yes, Improvado aggregates data from both AppsFlyer and Snapchat, enabling marketers to create unified dashboards and detailed reports without manual data extraction.
You need admin access to both AppsFlyer and Snapchat accounts, and your app must be correctly registered with AppsFlyer to enable accurate data attribution and sharing.
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