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Connect BigCommerce and HubSpot for unified data that drives smarter marketing and sales decisions.
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Sync BigCommerce and Hubspot with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
BigCommerce is a cloud-based e-commerce platform designed to help businesses create, manage, and scale online stores with robust features like customizable APIs, multi-channel selling capabilities, and built-in SEO tools. Its flexible architecture supports integration with popular payment gateways and shipping providers, enabling streamlined operations. Despite its strengths, 64% of marketers lack tools to measure true ROI, highlighting challenges in comprehensive performance tracking.
To address this gap, integrating BigCommerce with Improvado enhances data aggregation and visualization, increasing analytical productivity by 2-3×. This combination allows marketers to consolidate diverse data sources into actionable insights, improving decision-making and campaign optimization within the platform’s technical ecosystem.
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers. It centralizes tools for content management, lead tracking, and customer communication, improving team efficiency and boosting conversion rates.
With HubSpot, companies gain clear insights into customer journeys and campaign performance, enabling smarter decision-making. The platform’s integration with Improvado connects 500+ data sources, simplifying analytics and reporting for more informed strategies.
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The BigCommerce + HubSpot dashboard offers a clear overview of your e-commerce and marketing data in one place. It cuts audit prep time by 60%, streamlining compliance checks with detailed reports. Real-time sales and customer engagement metrics help you track performance efficiently. Automated data syncing ensures your inventory and contacts stay updated without manual input, reducing errors and saving time.
You can connect BigCommerce with HubSpot by installing the HubSpot app from the BigCommerce marketplace and following the guided setup to sync your store data. Tools like Improvado simplify this process by automating data aggregation and ensuring accurate syncing.
Integrating BigCommerce with HubSpot allows businesses to unify customer data, automate marketing workflows, and gain deeper insights into sales performance. Improvado enhances this by providing comprehensive data pipelines for detailed reporting.
Customer profiles, order details, product information, and abandoned cart data are synced between BigCommerce and HubSpot to enable personalized marketing and sales tracking. Improvado ensures this data is clean and updated regularly for accurate analytics.
Yes, the integration supports customization of data fields and workflows to align with your specific sales and marketing strategies. Using Improvado, you can tailor data connectors and reports to meet complex business requirements.
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