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Unify Your Data with Heap and HubSpot to Drive Smarter Marketing Decisions and Growth
Sync Heap and Hubspot with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Heap is a digital insights platform that automatically captures every user interaction across web and mobile applications without manual event tracking. Its comprehensive data collection enables enterprises to analyze user behavior in real time, facilitating detailed funnel analysis, retention tracking, and conversion optimization. Given that enterprises average 120+ martech tools, Heap’s unified data approach reduces complexity by consolidating disparate user data into a single source of truth.
With Heap’s robust API and integrations, including Improvado, businesses can streamline data workflows and reduce reporting time by 75%. This integration aggregates Heap’s event data with other marketing metrics, allowing technical teams to generate complex reports faster and maintain accuracy across multiple channels. Heap’s granular data capture supports granular segmentation, enabling precise targeting based on actual user interactions rather than assumptions.
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers. It streamlines lead management and automates marketing campaigns, improving conversion rates and customer retention.
By centralizing data and workflows, HubSpot enhances team collaboration and decision-making. Integrated with Improvado, it reduces weekly reconciliation from 8 hours to 30 minutes, saving valuable time and boosting operational efficiency.
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The Heap + Hubspot dashboard integrates data for comprehensive insights into customer journeys and marketing effectiveness. It reduces procurement complexity by 85%, streamlining vendor management and budget tracking.
Setting up involves connecting your Heap account to HubSpot via API keys or OAuth, often facilitated by platforms like Improvado, which streamline data mapping and integration without heavy coding.
Integrating Heap with HubSpot allows marketers to enrich customer profiles with behavioral data, improve segmentation, and create more targeted campaigns by syncing detailed event tracking into CRM workflows.
Data sync frequency depends on your setup; with tools like Improvado, you can schedule near real-time or batch updates to keep HubSpot’s CRM data current with Heap’s event tracking.
Yes, you can select specific Heap events to sync with HubSpot, tailoring the integration to your business needs; Improvado supports this by allowing detailed event filtering and field mapping.
While some technical knowledge helps, platforms like Improvado simplify the process, enabling marketing teams to manage Heap and HubSpot integration with minimal IT involvement.
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