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Experience unified data that drives smarter decisions and maximizes your ad campaign performance.
Bridge Google Ads and Google Analytics data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video networks. It offers detailed targeting options such as keyword matching, audience segmentation, and geographic filters, allowing precise ad delivery. With features like real-time bidding and conversion tracking, teams can optimize campaigns based on performance metrics, although many still spend 20-40% of their time compiling and analyzing reports manually.
Integrating Google Ads data with tools like Improvado streamlines reporting by automatically aggregating campaign data across channels. This reduces routine tasks by 60%, freeing marketing teams to focus on strategic decision-making. For example, Improvado’s automated dashboards provide comprehensive insights into cost-per-click, click-through rates, and return on ad spend without manual data consolidation.
Google Analytics is a web analytics platform that helps businesses track user behavior on websites and apps. By providing detailed insights into traffic sources and user engagement, it enables data-driven decisions that improve marketing strategies and increase conversion rates.
Integrating Google Analytics with Improvado streamlines data management and eliminates 99% of discrepancies. This combination ensures more accurate reporting, helping businesses optimize campaigns and maximize ROI with confidence.
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This dashboard integrates Google Ads and Google Analytics data to provide a clear view of campaign performance. It reduces procurement complexity by 85% by consolidating multiple data sources into one interface. Users can monitor real-time ad spend alongside user engagement metrics, enabling quick adjustments. Customizable widgets allow tracking of key KPIs such as conversion rates, bounce rates, and cost per acquisition, all in a single, easy-to-navigate platform.
You link your Google Ads and Google Analytics accounts by navigating to the Admin panel in Analytics, selecting Google Ads Linking, and following the instructions. Tools like Improvado can automate this process and streamline data collection.
Integrating these platforms provides detailed insights into user behavior after ad clicks, helping optimize campaigns and improve ROI. Improvado enhances this by centralizing data for better reporting.
Data sync typically occurs every 24 hours, but tools like Improvado can provide more frequent updates by pulling data directly from both platforms.
Yes, by importing offline conversion data into Google Ads and linking it with Analytics, you can measure offline sales impact. Improvado supports combining online and offline data sources for comprehensive analysis.
Basic integration is straightforward, but advanced tracking can be complex. Platforms like Improvado simplify this by handling data extraction and transformation without heavy technical involvement.
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