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Combine Google Ads and Bing Ads for unified data and clearer insights to boost campaign performance.
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Integrate Google Ads and Bing Ads into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video networks. It offers precise targeting options such as keyword selection, geographic location, device type, and audience demographics. For example, advertisers can run search ads that appear at the top of Google results or deploy video ads on YouTube, optimizing bids with real-time performance data and automated rules.
In an environment where enterprises average 120+ martech tools, integrating Google Ads data can become complex and time-consuming. Improvado integration simplifies this process by consolidating campaign metrics into a unified dashboard, reducing routine data aggregation and reporting tasks by 60%. This allows marketing teams to focus on strategy and optimization rather than manual data handling.
Microsoft Advertising, formerly Bing Ads, is an online platform that helps businesses reach millions of search engine users with targeted ads. It offers detailed audience insights and flexible budgeting to maximize ROI while maintaining control over campaigns.
Businesses benefit from access to unique demographics and lower competition compared to other platforms. Integration with Improvado eliminates 99% of discrepancies, ensuring accurate reporting and streamlined data management for effective decision-making.
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This dashboard integrates Google Ads and Bing Ads data into a unified interface, simplifying campaign management and performance tracking. It provides detailed insights across platforms, allowing marketers to make informed decisions without toggling between tools.
Improvado simplifies integration by connecting your Google Ads and Bing Ads accounts via its dashboard, enabling automatic data extraction without manual setup or coding.
By syncing through Improvado, marketers gain unified reporting, faster insights, and consistent data formatting, which helps optimize cross-platform ad spend efficiently.
Improvado supports frequent data refreshes, allowing near real-time synchronization so your dashboards reflect the latest campaign performance from both platforms.
No advanced technical skills are needed; Improvado’s user-friendly interface guides you through the setup, making integration accessible for marketing teams.
Improvado normalizes and validates data from both platforms, minimizing discrepancies and providing reliable, consolidated metrics for better decision-making.
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