Integrate Google Ads and Bing Ads data into a single marketing dashboard

With Improvado you can merge marketing data from Google Ads and Bing Ads on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Google Ads and Bing Ads to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

Streamlining data from Bing Ads

Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. Our Bing Ads connector is a marketing API integration that connects your Bing Ads account to your preferred marketing tools. For example, the Bing Ads connector can pull your account's keyword performance and display ad performance data into a single, easy-to-use platform.

FAQ

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

Merging Google Ads data with other connectors

Streamlining data from Bing Ads

Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. Our Bing Ads connector is a marketing API integration that connects your Bing Ads account to your preferred marketing tools. For example, the Bing Ads connector can pull your account's keyword performance and display ad performance data into a single, easy-to-use platform.

Bing Ads integration with other services

Streamlining data from Bing Ads

Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. Our Bing Ads connector is a marketing API integration that connects your Bing Ads account to your preferred marketing tools. For example, the Bing Ads connector can pull your account's keyword performance and display ad performance data into a single, easy-to-use platform.

Bing Ads integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Google Ads and Bing Ads data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Bing Ads and Google Ads to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Google Ads and Bing Ads?

Joining Google Ads and Bing Ads allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Google Ads and Bing Ads. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Bing Ads and Google Ads data in a single tool