Join Call Rail and Bing Ads data in one place

With Improvado you can merge marketing data from Call Rail and Bing Ads on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Call Rail and Bing Ads to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Call Rail

Call Rail is a call tracking service and lead center rolled into one. With its help, you’ll know what marketing campaigns generate the most calls and figure out each buyer’s path to the purchase. A lead management system stores all calls, messages, and notifications from every lead in a single inbox. Now, you can rest assured that you won’t miss any updates from your prospects.Improvado’s Call Rail connector helps you to organize all data generated by the platform and merge it with insights from other marketing channels. A dedicated data warehouse and data visualization tools will help you analyze cross-channel data and reveal new insights about your prospects.

Streamlining data from Bing Ads

Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. Our Bing Ads connector is a marketing API integration that connects your Bing Ads account to your preferred marketing tools. For example, the Bing Ads connector can pull your account's keyword performance and display ad performance data into a single, easy-to-use platform.

FAQ

Streamlining data from Call Rail

Call Rail is a call tracking service and lead center rolled into one. With its help, you’ll know what marketing campaigns generate the most calls and figure out each buyer’s path to the purchase. A lead management system stores all calls, messages, and notifications from every lead in a single inbox. Now, you can rest assured that you won’t miss any updates from your prospects.Improvado’s Call Rail connector helps you to organize all data generated by the platform and merge it with insights from other marketing channels. A dedicated data warehouse and data visualization tools will help you analyze cross-channel data and reveal new insights about your prospects.

Streamlining data from Bing Ads

Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. Our Bing Ads connector is a marketing API integration that connects your Bing Ads account to your preferred marketing tools. For example, the Bing Ads connector can pull your account's keyword performance and display ad performance data into a single, easy-to-use platform.

Streamlining data from Bing Ads

Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. Our Bing Ads connector is a marketing API integration that connects your Bing Ads account to your preferred marketing tools. For example, the Bing Ads connector can pull your account's keyword performance and display ad performance data into a single, easy-to-use platform.

Bing Ads integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Call Rail and Bing Ads data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Bing Ads and Call Rail to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Call Rail and Bing Ads?

Joining Call Rail and Bing Ads allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Call Rail and Bing Ads. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

Why Integrate Facebook Ads and Hubspot?

How to join Facebook Ads and Hubspot data?

What is Improvado?


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