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Combine Call Rail and Bing Ads for unified data that boosts your marketing insights and campaign results.
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Integrate Call Rail and Bing Ads into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
CallRail is a call tracking and analytics platform designed to help businesses accurately attribute phone calls to specific marketing campaigns. It offers features like dynamic number insertion, call recording, and keyword-level tracking, enabling marketers to analyze which ads drive the most valuable phone leads. Considering that 89% of marketers say inconsistent data causes misalignment, CallRail’s detailed reporting ensures teams have consistent, actionable insights across channels.
The platform integrates with multiple CRMs and marketing tools to streamline data flow, reducing manual errors and reporting gaps. When combined with Improvado, CallRail’s analytics feed directly into a centralized dashboard, eliminating 90% of marketing-related IT tickets by automating data aggregation and simplifying cross-channel performance analysis.
Microsoft Advertising, formerly Bing Ads, is an online platform that helps businesses reach a diverse audience through search and native ads across Microsoft’s ecosystem. It offers precise targeting options and detailed analytics, enabling companies to optimize campaigns and improve ROI efficiently.
With access to millions of monthly users, businesses can expand their market presence and drive qualified traffic. Integration with Improvado simplifies reporting by consolidating data and eliminates 99% of discrepancies, ensuring accurate insights for decision-making.
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The Call Rail + Bing Ads dashboard offers a clear view of your advertising impact by linking call tracking data directly with your Bing campaigns. It cuts audit prep time by 60%, letting you focus on analysis rather than data gathering.
To integrate Call Rail with Bing Ads, link your Call Rail account to Bing Ads via the Call Rail dashboard, enabling call tracking for your ad campaigns. For enhanced data synchronization, tools like Improvado can automate and centralize the data flow between both platforms.
Integrating Call Rail with Bing Ads allows businesses to track phone calls generated from ads, improving ROI measurement and campaign optimization. Additionally, it provides detailed call analytics that can be combined with other marketing data through Improvado for deeper insights.
Call data is automatically sent from Call Rail to Bing Ads through the integration, allowing call conversions to be tracked alongside clicks. For businesses handling multiple data sources, Improvado can streamline syncing and reporting across platforms.
Yes, Call Rail lets you customize tracking parameters like dynamic number insertion and source attribution for calls from Bing Ads. This flexibility ensures precise tracking, which can be further enhanced by integrating data with Improvado's analytics platform.
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