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With Improvado you can merge marketing data from Call Rail and Google Ads on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.
Connect Call Rail and Google Ads to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Call Rail is a call tracking service and lead center rolled into one. With its help, you’ll know what marketing campaigns generate the most calls and figure out each buyer’s path to the purchase. A lead management system stores all calls, messages, and notifications from every lead in a single inbox. Now, you can rest assured that you won’t miss any updates from your prospects.Improvado’s Call Rail connector helps you to organize all data generated by the platform and merge it with insights from other marketing channels. A dedicated data warehouse and data visualization tools will help you analyze cross-channel data and reveal new insights about your prospects.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.
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Advanced data visualization tools offer detailed dashboards that connect Call Rail and Google Ads data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Call Rail and Google Ads allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Call Rail and Google Ads. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.
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