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Maximize Your ROI with Unified Data from Call Rail and Google Ads Integration for Smarter Campaigns
Sync Call Rail and Google Ads with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
CallRail is a call tracking and analytics platform that enables businesses to accurately attribute phone calls to specific marketing campaigns. It offers dynamic number insertion, call recording, and keyword-level tracking, allowing teams to pinpoint which ads generate the most leads. In industries where teams spend 20-40% of their time on reporting, these features streamline data collection and improve campaign analysis efficiency.
With detailed call analytics and customizable reporting dashboards, CallRail integrates seamlessly with tools like Improvado, which reduces routine tasks by 60%. This integration automates data aggregation and visualization, freeing teams to focus on strategic insights rather than manual data processing. As a result, marketing teams gain clearer visibility into campaign performance with significantly less administrative overhead.
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video networks. It helps companies target specific audiences, increasing visibility and driving qualified traffic to their websites efficiently.
By optimizing ad spend and tracking real-time performance, businesses can improve return on investment and scale marketing efforts effectively. Integration with Improvado connects 500+ sources, streamlining data aggregation and providing comprehensive insights for smarter decision-making.
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The Call Rail + Google Ads dashboard offers a centralized view of your marketing efforts, combining call tracking data with ad performance metrics. This integration reduces procurement complexity by 85%, streamlining vendor management. Users can monitor call sources alongside click data in real-time, providing clear insights into campaign effectiveness. Customizable reports allow teams to analyze conversion trends and optimize budgets with precision.
To integrate CallRail with Google Ads, connect your CallRail account in the Google Ads dashboard under ‘Linked accounts.’ This enables call tracking data to flow directly into your campaigns for better performance insights.
Integrating these platforms allows you to track calls as conversions, attribute phone leads to specific ads, and optimize campaigns based on call data, improving your ad spend efficiency and ROI.
CallRail automatically sends call conversion data to Google Ads via the linked account, updating call metrics and attribution in near real-time for accurate campaign tracking.
Yes, Improvado simplifies data aggregation by pulling call and ad performance data from CallRail and Google Ads into a unified dashboard, enabling comprehensive analysis without manual effort.
You need admin access to both CallRail and Google Ads accounts, plus the proper tracking numbers configured in CallRail; Improvado can assist with data pipelines to ensure smooth data flow.
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