Integrate MSN and Bing Ads data into a single marketing dashboard

With Improvado you can merge marketing data from MSN and Bing Ads on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect MSN and Bing Ads to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from MSN

MSN, or Microsoft Network, is a portal that provides access to a range of Microsoft services, such as Outlook Web, Skype, Office Web, OneDrive and more. It also shares brief news summaries and allows users to read articles on the MSN News platform. The MSN portal actively integrates paid ads on its website. Improvado’s MSN connector streamlines data about the performance of MSN paid marketing campaigns directly to your warehouse. It helps to keep track of clicks, conversions, impressions, calculate ad spend and ROI, and visualize acquired data to get actionable insights.

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Streamlining data from Bing Ads

Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. Our Bing Ads connector is a marketing API integration that connects your Bing Ads account to your preferred marketing tools. For example, the Bing Ads connector can pull your account's keyword performance and display ad performance data into a single, easy-to-use platform.

FAQ

Streamlining data from MSN

MSN, or Microsoft Network, is a portal that provides access to a range of Microsoft services, such as Outlook Web, Skype, Office Web, OneDrive and more. It also shares brief news summaries and allows users to read articles on the MSN News platform. The MSN portal actively integrates paid ads on its website. Improvado’s MSN connector streamlines data about the performance of MSN paid marketing campaigns directly to your warehouse. It helps to keep track of clicks, conversions, impressions, calculate ad spend and ROI, and visualize acquired data to get actionable insights.

Streamlining data from Bing Ads

Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. Our Bing Ads connector is a marketing API integration that connects your Bing Ads account to your preferred marketing tools. For example, the Bing Ads connector can pull your account's keyword performance and display ad performance data into a single, easy-to-use platform.

Streamlining data from Bing Ads

Bing Ads is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user’s search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads. Our Bing Ads connector is a marketing API integration that connects your Bing Ads account to your preferred marketing tools. For example, the Bing Ads connector can pull your account's keyword performance and display ad performance data into a single, easy-to-use platform.

Bing Ads integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect MSN and Bing Ads data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Bing Ads and MSN to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate MSN and Bing Ads?

Joining MSN and Bing Ads allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating MSN and Bing Ads. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Bing Ads and MSN data in a single tool

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