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Boost your campaigns with unified data insights from Bing Ads and YouTube integration for smarter targeting.
Bridge Bing Ads and Youtube data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Microsoft Advertising, formerly Bing Ads, is an online platform enabling businesses to create targeted ad campaigns across Bing, Yahoo, and AOL networks. It offers features such as keyword bidding, audience targeting based on demographics and device type, and detailed performance metrics like click-through rates and conversion tracking. Given the complexity of campaign data, analytics teams often spend 60-80% of their time on data preparation to ensure accurate insights.
To streamline this process, integrating Microsoft Advertising with data aggregation tools like Improvado can significantly reduce manual effort. This integration automates data collection and normalization from multiple sources, increasing analytical productivity by 2-3× and allowing teams to focus more on strategy than on repetitive data tasks.
YouTube is a leading video-sharing platform that enables users to upload, view, and share videos across diverse topics and industries. With over 2 billion logged-in monthly users, it offers businesses unmatched reach to engage targeted audiences through video marketing.
Brands benefit from detailed analytics and advertising options to optimize campaigns and measure ROI effectively. Integrating YouTube data with Improvado connects 500+ sources, streamlining marketing insights and enhancing data-driven decision-making.
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Our integrated Bing Ads + YouTube dashboard offers a unified view of your campaign performance. It cuts audit prep time by 60%, allowing you to focus on strategy rather than data collection. The dashboard provides real-time metrics and customizable reports tailored to your advertising goals. With clear visualizations, you can quickly identify trends across both platforms and make informed decisions to optimize your ad spend effectively.
You can connect Bing Ads and YouTube data through platforms like Improvado, which automate data extraction and enable combined campaign analysis in a single dashboard.
Syncing these platforms helps marketers compare performance metrics across paid search and video ads, improving budget allocation and campaign optimization.
Metrics like impressions, clicks, conversions, and cost data are synced, allowing a comprehensive view of campaign effectiveness across both channels.
Improvado automates data extraction, transformation, and loading (ETL) from both platforms, reducing manual work and enabling real-time, accurate reporting.
You'll need valid account credentials for both Bing Ads and YouTube Analytics, plus access to a data integration tool like Improvado to handle API connections securely.
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