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Boost your campaigns with unified data for smarter Amazon Advertising and YouTube integration results.
Link Amazon Advertising and Youtube data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Amazon Advertising is a comprehensive digital platform that enables brands to create targeted campaigns across Amazon’s ecosystem, including Sponsored Products, Sponsored Brands, and Display Ads. It offers detailed keyword targeting, product attribute filters, and real-time bidding options to optimize ad spend. Given the platform’s complexity, marketing teams often spend 20-40% of their time on reporting and data consolidation to track campaign performance and ROI effectively.
To streamline this process, integrating Amazon Advertising with Improvado allows teams to automate data aggregation from multiple sources, increasing analytical productivity by 2-3×. This integration supports granular insights by combining Amazon ad metrics with other marketing channels, reducing manual reporting efforts and enabling faster, data-driven decisions for campaign optimization.
YouTube is a leading video-sharing platform that enables businesses to reach over 2 billion logged-in monthly users with targeted video content. Companies can leverage detailed analytics and advertising tools to increase brand awareness and drive customer engagement through diverse formats like tutorials, testimonials, and live streams.
Integrating YouTube data with Improvado streamlines marketing reporting by eliminating 99% of discrepancies, ensuring accurate performance insights. This connection helps businesses optimize campaigns efficiently, saving time and improving decision-making with reliable data consolidation.
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The Amazon Advertising + YouTube dashboard provides a unified view of your campaigns across both platforms. It cuts audit prep time by 60% by consolidating key metrics in one place. The interface offers real-time performance tracking, allowing you to adjust bids and budgets quickly. Detailed demographic insights help refine targeting strategies. Customizable reports enable easy sharing with stakeholders, streamlining communication and decision-making.
Integration involves linking your Amazon Advertising account with YouTube via a third-party platform like Improvado, which consolidates data streams to enable unified campaign management and reporting.
Combining these data sets helps marketers understand cross-platform user behavior, optimize budgets, and measure the full funnel impact of video and product ads efficiently.
With tools like Improvado, you can automate data synchronization, ensuring near real-time updates for performance metrics across both platforms without manual exports.
Common challenges include matching different data schemas, handling API rate limits, and ensuring accurate attribution, which Improvado addresses by normalizing and enriching your data automatically.
Improvado specializes in aggregating and transforming advertising data from Amazon and YouTube into cohesive dashboards, allowing marketers to draw actionable insights without manual data wrangling.
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