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Streamline Your Communications with Salesforce and SendGrid’s Unified Data for Targeted Campaigns
Sync Salesforce and SendGrid with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Salesforce is a cloud-based customer relationship management (CRM) platform designed to streamline sales, service, and marketing operations for enterprises. It offers specific features such as Sales Cloud for managing leads and opportunities, Service Cloud for customer support automation, and Marketing Cloud for campaign management. With enterprises averaging over 120 martech tools, Salesforce’s centralized data model helps reduce fragmentation by integrating diverse datasets into a unified platform.
The platform supports advanced analytics and AI-driven insights through Einstein Analytics, enabling data-driven decisions. For companies using Improvado, integration with Salesforce accelerates reporting by providing 5× faster time-to-insight, consolidating marketing data efficiently across multiple channels. This combination enhances operational agility and improves marketing attribution accuracy in complex enterprise environments.
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SendGrid is a cloud-based email delivery platform that enables businesses to send transactional and marketing emails reliably. It offers detailed analytics and high deliverability rates, helping companies improve customer engagement and maintain brand trust.
With robust APIs and scalable infrastructure, SendGrid supports growing email volumes while reducing operational overhead. Its integration with Improvado connects 500+ sources, streamlining data management for more informed marketing decisions.
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The Salesforce + SendGrid dashboard combines customer data and email campaign metrics in one place, offering clear insights to improve engagement. It cuts audit prep time by 60%, streamlining compliance checks with detailed activity logs. Users can track real-time email delivery rates alongside sales performance and monitor subscriber growth through customizable visual reports.
You can connect Salesforce and SendGrid via APIs or third-party tools like Improvado, which simplifies data flow and automates email campaigns without manual coding.
Integrating these platforms improves customer engagement by syncing CRM data with email marketing, enabling personalized campaigns and real-time analytics.
Data sync frequency depends on your setup but typically ranges from real-time to hourly; tools like Improvado offer flexible scheduling to match your business needs.
Yes, integration allows campaign metrics from SendGrid to feed into Salesforce dashboards, providing a unified view of customer responses and ROI.
Improvado specializes in automating data pipelines, making it easier to consolidate, transform, and analyze Salesforce and SendGrid data without manual intervention.
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