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Harness unified data to boost campaign insights and streamline audience targeting across Outbrain and Instagram.
Link Outbrain and Instagram data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Outbrain is a content discovery and native advertising platform designed to amplify online content by placing personalized recommendations across premium publisher sites. It offers advanced targeting options, including behavioral and contextual data, enabling marketers to reach the right audience at scale. Features such as real-time analytics and A/B testing allow teams to optimize campaigns efficiently, addressing the industry challenge where teams spend 20-40% of their time on reporting tasks.
By integrating with Improvado, Outbrain users can automate data aggregation and visualization, significantly reducing routine tasks by 60%. This integration streamlines complex reporting workflows, combining multi-channel data into a single dashboard that enhances decision-making speed and accuracy. As a result, marketing teams can focus more on strategy and less on manual data handling, improving overall campaign performance.
Instagram is a visual-centric social media platform that enables users to share photos, videos, and Stories, connecting brands with a global audience. Its engaging format allows businesses to showcase products creatively, driving brand awareness and customer interaction. With over 1 billion active users, Instagram offers targeted advertising options that help companies reach specific demographics effectively.
For marketing teams, managing Instagram data can be complex and time-consuming. Integrating Improvado simplifies this by automating data aggregation, reducing weekly reconciliation from 8 hours to 30 minutes. This efficiency boost allows teams to focus on strategy and growth rather than manual reporting tasks.
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The Outbrain + Instagram dashboard offers a centralized view to monitor and optimize your campaign performance across both platforms. Designed for clarity, it reduces procurement complexity by 85%, streamlining your workflow. The interface provides real-time analytics with detailed engagement metrics, allowing precise adjustments. It also features customizable reporting options that help track ROI effectively and identify growth opportunities promptly.
To set up the integration, connect your Outbrain and Instagram accounts using a data connector like Improvado, which simplifies data extraction and unifies reporting across both platforms.
Integrating Outbrain with Instagram enables marketers to coordinate content promotion and social ads, improving campaign reach while gaining consolidated insights through tools like Improvado.
Yes, syncing performance data is possible using platforms such as Improvado, which automatically aggregates metrics from both Outbrain and Instagram for unified analysis.
While basic setup is straightforward, using tools like Improvado helps streamline the process by handling API connections and data normalization without needing deep technical skills.
Improvado enriches campaigns by automating data collection, providing real-time reporting, and enabling marketers to make faster, data-driven decisions across Outbrain and Instagram channels.
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