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Harness unified data to boost your Shopify store’s sales and sharpen your Outbrain campaigns.
Unite Outbrain and Shopify analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Outbrain is a content discovery and native advertising platform designed to amplify online content beyond traditional channels. It employs machine learning algorithms to place personalized recommendations on premium publisher sites, driving targeted traffic and increasing engagement. With enterprises averaging 120+ martech tools, Outbrain’s API supports integration with multiple data sources to streamline campaign management and optimize ad spend efficiently.
The platform offers real-time analytics and audience segmentation, enabling marketers to refine content promotion strategies based on performance metrics. Integration with Improvado enhances data aggregation by consolidating Outbrain metrics alongside other channels, reducing routine reporting tasks by 60%. This technical synergy facilitates faster insights and data-driven decisions across complex martech stacks.
Shopify is a cloud-based e-commerce platform that empowers businesses to build online stores quickly and efficiently. It offers a range of customizable templates and integrated payment solutions, simplifying the setup process for entrepreneurs and established brands alike. With built-in tools for inventory management and sales analytics, companies can make data-driven decisions to grow their operations.
By streamlining store management and providing reliable hosting, Shopify helps reduce operational costs and minimizes downtime. Its integration with Improvado ensures data accuracy, eliminating 99% of discrepancies in marketing and sales reporting, allowing businesses to focus on strategic growth.
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The Outbrain + Shopify dashboard offers a clear overview of campaign performance and sales impact. It cuts audit prep time by 60%, providing quick access to essential data. Users can monitor traffic sources, track conversion rates, and analyze customer behavior all in one place, making it easier to identify trends and adjust strategies efficiently.
To connect Outbrain with Shopify, you can use apps or middleware like Improvado that facilitate data transfer between platforms, enabling campaign tracking and optimization without manual data handling.
Integrating Outbrain with Shopify helps you target audiences more effectively, track ad-driven sales, and improve ROI by combining content recommendations with real-time e-commerce data.
Data sync typically occurs through APIs or connectors like Improvado, which automate the transfer of sales, clicks, and customer data to keep both platforms updated for accurate reporting and targeting.
Yes, with integration solutions like Improvado, you can consolidate Outbrain campaign metrics directly into Shopify dashboards or BI tools, simplifying performance analysis and decision-making.
While some technical knowledge helps, platforms like Improvado offer user-friendly connectors that minimize coding needs, making the Outbrain-Shopify integration accessible to marketing teams.
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