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Combine Outbrain and Google Ads for unified data insights that amplify your campaign performance.
Sync Outbrain and Google Ads with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Outbrain is a content discovery and native advertising platform designed to amplify online content by delivering personalized recommendations across premium publisher sites. It leverages machine learning algorithms to analyze user behavior and context, enabling advertisers to target audiences with relevant articles, videos, and product promotions. The platform supports granular campaign optimization through real-time performance metrics, addressing challenges such as the fact that 89% of marketers say inconsistent data causes misalignment in strategy execution.
With Outbrain’s API integrations, marketers can streamline data collection and campaign management, enhancing operational efficiency. Integration with Improvado further accelerates analytics workflows, providing a unified dashboard that consolidates multi-channel data. This synergy reduces manual reporting and delivers up to 5× faster time-to-insight, empowering data-driven decisions without compromising accuracy or scale.
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video networks. It helps companies target specific audiences, control budgets, and measure performance with detailed analytics to improve ROI.
By integrating Google Ads with Improvado, businesses can consolidate data from 500+ sources, simplifying reporting and optimizing marketing efforts. This connection streamlines insights, supporting smarter decisions and more efficient campaign management.
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This dashboard integrates Outbrain and Google Ads data to provide a comprehensive view of your advertising performance in one place. Designed for efficiency, it cuts audit prep time by 60%, allowing for quicker insights and decision-making. Users can monitor campaign metrics side-by-side, identify trends, and spot discrepancies without switching platforms.
Integration involves linking your Outbrain and Google Ads accounts through a data connector like Improvado, which automates data collection and unifies campaign metrics for streamlined analysis.
Combining data provides a comprehensive view of your marketing performance, helping identify which channels drive conversions and optimize budget allocation across both native and search campaigns.
Yes, Improvado automates syncing campaign data from both platforms, ensuring up-to-date, accurate reporting without manual exports or formatting.
Common issues include API authentication errors and data field mismatches, but using Improvado's pre-built connectors reduces these risks by handling complex API integrations automatically.
With Improvado, data from Outbrain and Google Ads can be refreshed daily or in near real-time, depending on your reporting needs and platform limits.
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