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Harness unified data to amplify your campaigns with Outbrain and Twitter integration benefits.
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Link Outbrain and Twitter data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Outbrain is a content discovery and native advertising platform designed to amplify online content beyond traditional channels. It leverages AI-driven recommendations to place sponsored articles, videos, and product listings on premium publisher sites, driving targeted traffic and engagement. With features like real-time bidding and audience segmentation, marketers can optimize campaigns dynamically, a critical advantage given that enterprises average 120+ martech tools, making streamlined coordination essential.
Outbrain's integration with Improvado significantly enhances data management by consolidating performance metrics across multiple channels. This connection automates data aggregation and visualization, reducing reporting time by 75%. As a result, marketing teams gain faster insights and can allocate budgets more effectively, improving overall campaign ROI in complex digital ecosystems.
Twitter is a social media platform that enables users to share short-form content through tweets, facilitating real-time conversations and trend tracking. Businesses leverage Twitter to engage directly with customers, monitor brand sentiment, and promote products to a global audience. With over 300 million active users, it offers valuable insights into consumer behavior and market trends.
Integrating Twitter data with Improvado helps marketers consolidate campaign metrics efficiently, eliminating 99% of discrepancies between platforms. This integration ensures accurate reporting and better decision-making, streamlining social media analytics for business growth.
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The Outbrain + Twitter dashboard centralizes campaign data, offering clear insights into ad performance across both platforms. It cuts audit prep time by 60%, making reporting more efficient and less prone to errors. Users can track engagement metrics in real time, compare cross-channel results side by side, and identify top-performing content quickly.
To set up Outbrain and Twitter integration, connect both platforms through a data aggregation tool like Improvado, which streamlines authentication and syncs campaign metrics automatically.
Integrating Outbrain and Twitter allows marketers to combine native content promotion with social media advertising, offering a more comprehensive view of campaign performance and audience engagement.
Data sync between Outbrain and Twitter is managed via APIs, often facilitated by platforms like Improvado, which ensure real-time import of metrics such as impressions, clicks, and conversions into a unified dashboard.
Yes, tools like Improvado enable customizable reporting that merges Outbrain and Twitter data, helping businesses tailor insights to specific KPIs and marketing goals.
While some technical understanding helps, platforms such as Improvado simplify the integration process, making it accessible for marketers without deep IT expertise.
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