Integrate Outbrain and YouTube data into a single marketing dashboard

With Improvado you can merge marketing data from Outbrain and YouTube on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Outbrain and YouTube to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Outbrain

Outbrain is an online advertiser specializing in presenting sponsored website links. It is a premium discovery platform that connects marketers to their target audience through personalized recommendations on the world’s leading publishers. We use proprietary interest and behavioral data to capture the audience's attention and inspire their next action. Our Outbrain integration transforms and loads Outbrain data to your visualization tool, giving you access to raw customer data without developers.

Streamlining data from YouTube

YouTube is a cloud-based video advertising platform that allows advertisers to manage their video advertising campaigns across YouTube and the Google Display Network. We’ve developed a real-time API YouTube connector that saves you time by automatically importing your YouTube conversion pixel data into your favorite marketing automation platform. This means you can see the results of your YouTube campaigns in one place. This integration can save you thousands of hours of manual video tagging and data entry.

FAQ

Streamlining data from Outbrain

Outbrain is an online advertiser specializing in presenting sponsored website links. It is a premium discovery platform that connects marketers to their target audience through personalized recommendations on the world’s leading publishers. We use proprietary interest and behavioral data to capture the audience's attention and inspire their next action. Our Outbrain integration transforms and loads Outbrain data to your visualization tool, giving you access to raw customer data without developers.

Streamlining data from YouTube

YouTube is a cloud-based video advertising platform that allows advertisers to manage their video advertising campaigns across YouTube and the Google Display Network. We’ve developed a real-time API YouTube connector that saves you time by automatically importing your YouTube conversion pixel data into your favorite marketing automation platform. This means you can see the results of your YouTube campaigns in one place. This integration can save you thousands of hours of manual video tagging and data entry.

Streamlining data from YouTube

YouTube is a cloud-based video advertising platform that allows advertisers to manage their video advertising campaigns across YouTube and the Google Display Network. We’ve developed a real-time API YouTube connector that saves you time by automatically importing your YouTube conversion pixel data into your favorite marketing automation platform. This means you can see the results of your YouTube campaigns in one place. This integration can save you thousands of hours of manual video tagging and data entry.

YouTube integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Outbrain and YouTube data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from YouTube and Outbrain to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Outbrain and YouTube?

Joining Outbrain and YouTube allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Outbrain and YouTube. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze YouTube and Outbrain data in a single tool

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