Bridge Google Business Profile Google My Business and Instagram data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Business Profile (formerly Google My Business) is a free platform that allows companies to manage their online presence across Google Search and Maps. It provides essential features such as updating business information, responding to reviews, and uploading photos to enhance visibility. For example, restaurants can showcase menus and operating hours, while retail stores can highlight new products, all within a centralized dashboard.
In the context of data management, analytics teams often spend 60-80% of their time on data preparation, which can hinder rapid decision-making. Integrating Google Business Profile data with platforms like Improvado streamlines this process, automatically syncing profile insights and reducing routine tasks by 60%, allowing teams to focus on strategic analysis rather than manual data handling.
Instagram is a visual-centric social media platform that enables users to share photos, videos, and stories, fostering authentic engagement with diverse audiences. Businesses leverage Instagram’s highly interactive features to showcase products, enhance brand visibility, and drive customer loyalty through targeted content and influencer partnerships.
With over 1 billion active users, Instagram offers valuable insights into consumer behavior, helping companies tailor marketing strategies. Integrating with Improvado, Instagram data becomes easier to analyze alongside 500+ other sources, streamlining reporting and optimizing campaign performance effectively.
Manage your online presence efficiently with the Google Business Profile and Instagram dashboard. This tool consolidates key metrics and interactions into one place, making it easier to track performance and audience engagement. It cuts audit prep time by 60%, streamlining reporting tasks for busy marketers.
To link your Google Business Profile to Instagram, you typically need to add your Instagram handle in the Google My Business dashboard under the website or social links section. Tools like Improvado can automate syncing and help manage this integration efficiently.
Integrating these platforms increases your brand’s online visibility by displaying Instagram content directly on your Google Business Profile, which can boost engagement and attract local customers.
While Google My Business doesn’t natively sync Instagram post data, Improvado offers solutions that consolidate social metrics and Google data, enabling comprehensive reporting and analysis.
Common challenges include API limitations and data refresh delays; however, platforms like Improvado handle these complexities by automating data extraction and integration workflows.
Improvado centralizes data from both Google My Business and Instagram, providing marketers with unified dashboards and detailed insights to optimize local marketing strategies effectively. </