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Boost insights and decision-making with unified data from Google My Business and Google Analytics integration.
Sync Google Business Profile Google My Business and Google Analytics with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Business Profile (formerly Google My Business) is a free platform that allows companies to manage their online presence across Google Search and Maps. It offers detailed features such as real-time updates, photo uploads, service menus, and customer review management, enabling businesses to enhance visibility and engagement locally. For example, a restaurant can showcase daily specials and respond promptly to customer feedback, improving reputation and foot traffic.
Despite its utility, 64% of marketers report lacking tools to accurately measure ROI from local listings, leading to ineffective resource allocation. Integrating Google Business Profile data with analytics platforms like Improvado streamlines reporting, providing granular insights into customer interactions. This integration not only enhances decision-making but also eliminates 90% of marketing-related IT tickets by centralizing data management and reducing manual data handling.
Google Analytics is a web analytics platform that helps businesses track and analyze website and app performance. It provides detailed insights into user behavior, traffic sources, and conversion patterns, enabling data-driven decisions to improve marketing strategies.
By integrating Google Analytics with Improvado, companies can streamline data collection and eliminate 99% of discrepancies, ensuring more accurate reporting. This combination supports better budget allocation and optimizes campaign effectiveness across multiple channels.
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Our dashboard integrates Google Business Profile and Google Analytics data to offer a clear overview of your online presence. It consolidates key metrics in one place, helping you track customer interactions and website performance efficiently.
To link Google Business Profile to Google Analytics, you can use tools like Improvado that streamline data integration by syncing location insights and website traffic metrics efficiently.
Combining these platforms offers a clearer view of customer interactions, enabling businesses to track how local searches translate into website visits and conversions, improving marketing decisions.
Yes, Improvado automates the collection and normalization of data from both platforms, reducing manual effort and ensuring your dashboards stay updated in real time.
Common issues include matching location data with website sessions and dealing with API limitations, but platforms like Improvado handle these complexities behind the scenes.
Data synchronization frequency varies, but with Improvado’s integration, updates can happen daily or in near real-time depending on your settings and reporting needs.
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