Connect YouTube and Criteo to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
YouTube is a cloud-based video advertising platform that allows advertisers to manage their video advertising campaigns across YouTube and the Google Display Network. We’ve developed a real-time API YouTube connector that saves you time by automatically importing your YouTube conversion pixel data into your favorite marketing automation platform. This means you can see the results of your YouTube campaigns in one place. This integration can save you thousands of hours of manual video tagging and data entry.
Criteo is a retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo’s main objective is to help you track key conversion events and details.Improvado uses a REST API token for its Criteo connection. We normalize and synchronize Criteo data with your data warehouse to make actionable insights more accessible. From there, you can load data to your business intelligence tools to visualize your marketing performance and make marketing reports more clear and concise.
Advanced data visualization tools offer detailed dashboards that connect YouTube and Criteo data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining YouTube and Criteo allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating YouTube and Criteo. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.