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Harness unified data to boost ad performance and drive smarter, more targeted campaigns with Criteo.
Integrate Youtube and Criteo into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
YouTube is a leading video-sharing platform that enables users to upload, view, and share videos across diverse categories such as education, entertainment, and marketing. It supports features like live streaming, 4K video playback, and detailed analytics dashboards that track viewer demographics, watch time, and engagement rates. Despite these tools, 64% of marketers lack the ability to measure true ROI effectively, often struggling to connect video views with business outcomes.
To address these challenges, integrations like Improvado streamline data aggregation from YouTube’s API, combining it with other marketing sources for comprehensive analysis. This integration reduces data processing delays, delivering 5× faster time-to-insight and enabling marketers to make data-driven decisions with greater precision. By leveraging such tools, businesses can better quantify video campaign performance and optimize their marketing strategies accordingly.
Criteo is a global technology platform specializing in performance marketing and personalized advertising. It helps businesses increase conversion rates by delivering tailored ads based on real-time consumer behavior and data insights.
By integrating with Improvado, Criteo enables businesses to handle unlimited data volumes with sub-second loading times, ensuring swift and accurate campaign analysis. This combination supports efficient decision-making and optimizes marketing spend across channels.
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The YouTube + Criteo dashboard offers a consolidated view of campaign performance, combining video engagement and retargeting metrics. It cuts audit prep time by 60%, providing quick access to key data. Users can monitor ad spend versus conversions in real time, identify top-performing demographics with detailed filters, and track cross-channel attribution to optimize budget allocation efficiently.
The integration connects YouTube ad campaigns with Criteo’s retargeting platform, enabling precise audience targeting based on video engagement data. Improvado streamlines this by aggregating campaign metrics from both platforms into a single dashboard.
This integration boosts ad relevancy by retargeting viewers who interacted with YouTube videos, improving conversion rates and ROI. Improvado enhances decision-making by providing unified reporting across both channels.
Start by linking your Google Ads account with Criteo’s platform and enabling audience sharing. Using Improvado, you can automate data extraction and combine performance metrics without manual exports.
Yes, data synchronization can be automated through APIs and platforms like Improvado, which pull real-time data from both services for continuous, accurate reporting.
Improvado acts as a data pipeline, consolidating YouTube and Criteo metrics into customizable dashboards,
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