Integrate Taboola and Criteo data into a single marketing dashboard

With Improvado you can merge marketing data from Taboola and Criteo on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

We're here to help with any questions
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Centralize

Connect Taboola and Criteo to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Taboola

Taboola is a content discovery platform that connects people with the content that they may like but never knew existed. Taboola has developed and marketed a service for online content publishers and advertisers that recommends digital content to website users. With its help, brands can target audiences based on the content they read and reach potential customers at the very moment they finish reading and are most likely to convert. Improvado created an API connector that allows you to streamline data from Taboola to your warehouse, track overall marketing performance of Taboola, and visualize raw and normalized data to reveal new marketing opportunities.

Streamlining data from Criteo

Criteo is a retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo’s main objective is to help you track key conversion events and details.Improvado uses a REST API token for its Criteo connection. We normalize and synchronize Criteo data with your data warehouse to make actionable insights more accessible. From there, you can load data to your business intelligence tools to visualize your marketing performance and make marketing reports more clear and concise.

FAQ

Streamlining data from Taboola

Taboola is a content discovery platform that connects people with the content that they may like but never knew existed. Taboola has developed and marketed a service for online content publishers and advertisers that recommends digital content to website users. With its help, brands can target audiences based on the content they read and reach potential customers at the very moment they finish reading and are most likely to convert. Improvado created an API connector that allows you to streamline data from Taboola to your warehouse, track overall marketing performance of Taboola, and visualize raw and normalized data to reveal new marketing opportunities.

Streamlining data from Criteo

Criteo is a retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo’s main objective is to help you track key conversion events and details.Improvado uses a REST API token for its Criteo connection. We normalize and synchronize Criteo data with your data warehouse to make actionable insights more accessible. From there, you can load data to your business intelligence tools to visualize your marketing performance and make marketing reports more clear and concise.

Streamlining data from Criteo

Criteo is a retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo’s main objective is to help you track key conversion events and details.Improvado uses a REST API token for its Criteo connection. We normalize and synchronize Criteo data with your data warehouse to make actionable insights more accessible. From there, you can load data to your business intelligence tools to visualize your marketing performance and make marketing reports more clear and concise.

Criteo integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Taboola and Criteo data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Criteo and Taboola to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Taboola and Criteo?

Joining Taboola and Criteo allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Taboola and Criteo. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

Why Integrate Facebook Ads and Hubspot?

How to join Facebook Ads and Hubspot data?

What is Improvado?


Analyze Criteo and Taboola data in a single tool

Thank you for submitting the form.
Please pick a time for a demo call with our team.
Show Time slots
Oops! Something went wrong while submitting the form.
Free onboarding
Free marketing stack analysis