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With Improvado you can merge marketing data from Taboola and Criteo on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.
Connect Taboola and Criteo to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Taboola is a content discovery platform that connects people with the content that they may like but never knew existed. Taboola has developed and marketed a service for online content publishers and advertisers that recommends digital content to website users. With its help, brands can target audiences based on the content they read and reach potential customers at the very moment they finish reading and are most likely to convert. Improvado created an API connector that allows you to streamline data from Taboola to your warehouse, track overall marketing performance of Taboola, and visualize raw and normalized data to reveal new marketing opportunities.
Criteo is a retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo’s main objective is to help you track key conversion events and details.Improvado uses a REST API token for its Criteo connection. We normalize and synchronize Criteo data with your data warehouse to make actionable insights more accessible. From there, you can load data to your business intelligence tools to visualize your marketing performance and make marketing reports more clear and concise.
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Advanced data visualization tools offer detailed dashboards that connect Taboola and Criteo data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Taboola and Criteo allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Taboola and Criteo. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.
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