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Boost Campaign Performance with Unified Data from Taboola and AdRoll Integration for Targeted Advertising
Link Taboola and Adroll data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Taboola is a content discovery and native advertising platform designed to promote online content through personalized recommendations across high-traffic publisher sites. It leverages machine learning algorithms to analyze user behavior and context, delivering targeted ads and sponsored content that blend naturally within editorial feeds. Key features include advanced audience segmentation, real-time bidding, and detailed performance analytics, which help advertisers optimize campaigns with precision.
In an industry where 89% of marketers say inconsistent data causes misalignment, Taboola's integration with Improvado provides a significant advantage by consolidating disparate data sources. This connection enables marketers to visualize campaign performance with greater accuracy and achieve a 5× faster time-to-insight, streamlining decision-making processes and enhancing return on ad spend across complex content promotion strategies.
AdRoll is a digital advertising platform designed to help businesses execute targeted, data-driven marketing campaigns that enhance customer engagement and boost sales. It integrates audience insights and cross-channel ad delivery to improve ROI and streamline campaign management.
By leveraging AdRoll’s data analytics, companies can optimize ad spend and track performance in real time, leading to more informed decisions. Integration with Improvado further simplifies reporting, reducing weekly reconciliation from 8 hours to 30 minutes, saving valuable time for marketing teams.
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The combined Taboola + Adroll dashboard offers a clear overview of campaign performance, simplifying data analysis for marketers. It integrates metrics from both platforms into one interface, enabling efficient monitoring and decision-making.
To set up the integration, connect both Taboola and AdRoll accounts through your dashboard, then configure data sync settings; tools like Improvado simplify this by automating data extraction and unification.
Integrating Taboola and AdRoll allows marketers to consolidate audience targeting and optimize campaigns across native and programmatic ads, improving ROI through unified reporting and streamlined workflows.
Yes, data sync can be automated using platforms like Improvado, which pull campaign metrics from both sources into one dashboard, reducing manual work and ensuring up-to-date insights.
Basic integration steps are user-friendly, but leveraging tools like Improvado can help non-technical users handle complex data transformations and API connections effortlessly.
By combining data from Taboola and AdRoll, marketers gain a holistic view of performance, allowing for better attribution and optimization across channels, especially when using Improvado’s data visualization capabilities.
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