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Harness unified data to boost engagement and optimize campaign performance across Snapchat and Adroll platforms.
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Connect Snapchat Organic and Adroll to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Snapchat Organic is a comprehensive platform designed for brands and creators to develop, publish, and analyze content within the Snapchat ecosystem. It offers detailed audience insights, engagement metrics, and trend tracking tools, allowing users to optimize their campaigns based on real-time data. Given that marketing teams spend 20-40% of their time on reporting, having centralized analytics reduces redundant workflows and supports data-driven decision-making.
With features like scheduled posting, content performance dashboards, and demographic breakdowns, Snapchat Organic streamlines the content lifecycle from creation to evaluation. Integrating Improvado further enhances efficiency by automating data aggregation across channels, reducing routine tasks by 60%, and freeing teams to focus on strategic initiatives rather than manual reporting. This technical synergy helps maintain agility in fast-paced social media environments.
AdRoll is a digital advertising platform designed to help businesses execute targeted, data-driven marketing campaigns across multiple channels. By leveraging audience insights and cross-device tracking, it enhances customer engagement and improves conversion rates. Companies using AdRoll often see increased ROI due to its ability to precisely retarget potential buyers and optimize ad spend in real-time.
Integrating AdRoll with Improvado streamlines marketing data aggregation, significantly reducing weekly reconciliation from 8 hours to 30 minutes. This integration allows marketing teams to focus more on strategy and less on manual reporting, driving more efficient campaign management and better business outcomes.
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Our Snapchat Organic + Adroll dashboard offers a comprehensive view of your campaign performance, combining organic reach and paid ads data in one place. It cuts audit prep time by 60%, streamlining your reporting process with automated data collection and visualization. The dashboard provides detailed engagement metrics, real-time spend tracking, and customizable date ranges, enabling precise analysis of your marketing efforts across platforms.
This integration connects Snapchat Organic insights with Adroll’s advertising data, allowing marketers to analyze both channels together. Improvado facilitates this by aggregating data into unified dashboards for clearer performance tracking.
Combining these platforms helps optimize ad spend based on organic engagement trends, improving campaign targeting. Improvado streamlines data sync, reducing manual reporting and enabling faster decision-making.
Users typically authenticate both Snapchat and Adroll accounts within Improvado’s platform, which then automatically pulls and combines data. The setup requires API access keys and permissions for data extraction.
While real-time sync is limited by API constraints, Improvado supports frequent automated data refreshes to keep analytics up to date. This ensures near real-time visibility into campaign and organic performance.
Data includes Snapchat Organic metrics like impressions and engagement, alongside Adroll’s ad spend, clicks, and conversions. Improvado harmonizes these
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