Integrate Snapchat and VK data into a single marketing dashboard

With Improvado you can merge marketing data from Snapchat and VK on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Snapchat and VK to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Snapchat

Snapchat is a mobile messaging service from Snap Inc. that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. Snapchat Ads lets you reach Snapchat users with interactive video ads in the Snapchat app. The Snapchat Ads integration gives you real-time API insights into how people interact with your ad, how to target your audience, and how to create an ad that can be interactive.Our Snapchat Ads connector allows you to link your Snapchat Ads account to other marketing tools. Once connected, it automatically sends your Snapchat Ads account data, such as your ad spend, impressions, clicks, and more. You can use that data to start optimizing Snapchat Ads campaigns and get more from your marketing data.

Streamlining data from VK

VK is the biggest and the most popular social network in Russia and some countries of the former Soviet Union. If you’re dealing with marketing among Russian-speaking users, running a VK marketing campaign is obligatory. Our VK connector allows you to streamline marketing data from VK to your centralized marketing system. With its help, you can track impressions and conversions, monitor activity in social groups, and find mentions about your company in VK. Uploading these data to your visualization tool yields comprehensive reports and gives you a detailed picture of your marketing efforts.

FAQ

Streamlining data from Snapchat

Snapchat is a mobile messaging service from Snap Inc. that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. Snapchat Ads lets you reach Snapchat users with interactive video ads in the Snapchat app. The Snapchat Ads integration gives you real-time API insights into how people interact with your ad, how to target your audience, and how to create an ad that can be interactive.Our Snapchat Ads connector allows you to link your Snapchat Ads account to other marketing tools. Once connected, it automatically sends your Snapchat Ads account data, such as your ad spend, impressions, clicks, and more. You can use that data to start optimizing Snapchat Ads campaigns and get more from your marketing data.

Streamlining data from VK

VK is the biggest and the most popular social network in Russia and some countries of the former Soviet Union. If you’re dealing with marketing among Russian-speaking users, running a VK marketing campaign is obligatory. Our VK connector allows you to streamline marketing data from VK to your centralized marketing system. With its help, you can track impressions and conversions, monitor activity in social groups, and find mentions about your company in VK. Uploading these data to your visualization tool yields comprehensive reports and gives you a detailed picture of your marketing efforts.

Streamlining data from VK

VK is the biggest and the most popular social network in Russia and some countries of the former Soviet Union. If you’re dealing with marketing among Russian-speaking users, running a VK marketing campaign is obligatory. Our VK connector allows you to streamline marketing data from VK to your centralized marketing system. With its help, you can track impressions and conversions, monitor activity in social groups, and find mentions about your company in VK. Uploading these data to your visualization tool yields comprehensive reports and gives you a detailed picture of your marketing efforts.

VK integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Snapchat and VK data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from VK and Snapchat to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Snapchat and VK?

Joining Snapchat and VK allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Snapchat and VK. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze VK and Snapchat data in a single tool

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