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Unify Your Data for Smarter Campaigns with Quantcast and AdRoll Integration Benefits
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Sync Quantcast and Adroll with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Quantcast is a data intelligence and advertising platform that leverages AI-driven audience insights to optimize digital campaigns. It provides granular demographic and behavioral data, helping marketers identify high-value segments and predict consumer intent. With detailed attribution models and real-time analytics, teams can refine targeting strategies while addressing the industry challenge where teams spend 20-40% of their time on reporting tasks.
The platform’s integration with Improvado significantly streamlines workflows by aggregating data from multiple sources into a unified dashboard. This reduces routine tasks by 60%, freeing analysts to focus on strategy rather than data wrangling. Quantcast’s robust API and customizable reports enable comprehensive performance tracking, making it a technical asset for data-driven marketing operations.
AdRoll is a digital advertising platform that helps businesses execute targeted, data-driven marketing campaigns across multiple channels. By leveraging audience segmentation and real-time analytics, it improves ad relevance and boosts conversion rates while optimizing ad spend.
Integrating AdRoll with Improvado streamlines data management and reduces weekly reconciliation from 8 hours to 30 minutes. This integration enables teams to focus on strategy rather than manual reporting, enhancing overall marketing efficiency.
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The Quantcast + Adroll dashboard offers a unified view of your marketing data, simplifying campaign tracking and analysis. Designed for clarity, it enables quick insights into performance across channels.
To integrate Quantcast with Adroll, connect both platforms through a data pipeline that supports audience sharing and campaign syncing. Tools like Improvado can streamline this process by automating data extraction and ensuring smooth transfer between Quantcast and Adroll.
Using Quantcast’s audience insights alongside Adroll’s retargeting capabilities enhances ad performance and ROI. This integration allows marketers to create highly targeted campaigns based on deeper customer data.
Data sync frequency depends on the setup, typically ranging from hourly to daily updates. Improvado’s platform supports customizable sync schedules, ensuring your campaigns always use the most current audience data.
Yes, combining data from Quantcast and Adroll allows for unified performance tracking. Improvado simplifies this by aggregating analytics into a single dashboard for clearer insights and quicker decision-making.
Common challenges include data format mismatches and API rate limits. Leveraging Improvado’s robust connectors helps overcome these obstacles by handling
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