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Maximize Campaign Impact with Unified Data from Criteo and Adroll Integration for Smarter Targeting
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Merge Criteo and Adroll data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Criteo is a global technology platform specializing in performance marketing and personalized advertising, designed to optimize customer engagement through data-driven insights. Its advanced machine learning algorithms analyze vast amounts of user behavior to deliver tailored ad experiences across devices and channels. With enterprises averaging 120+ martech tools, Criteo integrates efficiently into complex marketing stacks, enabling precise audience targeting and dynamic retargeting campaigns.
The platform supports real-time bidding and cross-device attribution, providing granular performance metrics for campaign optimization. By combining Criteo’s rich data with Improvado’s unified reporting, marketers achieve 5× faster time-to-insight, streamlining data aggregation and enabling quicker decision-making. This integration enhances visibility into ROI and campaign effectiveness within a consolidated dashboard environment.
AdRoll is a digital advertising platform designed to help businesses execute targeted, data-driven marketing campaigns across multiple channels. By leveraging customer data, it enables precise audience segmentation, improving ad relevance and boosting return on investment.
Businesses benefit from streamlined campaign management and detailed analytics that inform smarter budget allocation. Integrating AdRoll with Improvado reduces weekly reconciliation from 8 hours to 30 minutes, saving valuable time on data consolidation and reporting.
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The integrated Criteo + Adroll dashboard offers a unified view of your campaign data, simplifying performance tracking across platforms. It provides detailed insights to help you understand audience behavior and campaign effectiveness in real time. By combining data sources, this dashboard supports 40-65% lower marketing analytics costs compared to separate tools.
Integration typically involves syncing audience data between Criteo and AdRoll via API or third-party connectors. Tools like Improvado simplify this by automating data extraction and normalization for both platforms.
Combining Criteo’s dynamic retargeting with AdRoll’s cross-channel reach enhances campaign precision and ROI. This integration allows marketers to leverage richer audience insights for more effective ad delivery.
Yes, Improvado offers automated data pipelines that consolidate and normalize campaign data from both Criteo and AdRoll, enabling easier performance tracking and reporting.
Common challenges include aligning audience segments and handling API rate limits. Leveraging a platform like Improvado can reduce these issues by managing data flow and integration complexities.
By unifying data from Criteo and AdRoll, marketers gain a comprehensive view of customer interactions, enabling more informed decisions and tailored campaigns that drive higher engagement and conversions.
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