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With Improvado you can merge marketing data from Criteo and Adroll on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.
Connect Criteo and Adroll to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Criteo is a retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo’s main objective is to help you track key conversion events and details.Improvado uses a REST API token for its Criteo connection. We normalize and synchronize Criteo data with your data warehouse to make actionable insights more accessible. From there, you can load data to your business intelligence tools to visualize your marketing performance and make marketing reports more clear and concise.
Adroll is a retargeting and prospecting platform for advertisers. It offers marketing teams retargeting products for cross-platform advertising. Its marketing platform enables businesses to use their own website data about consumer behavior to create personalized ad campaigns. Adroll publishes ad campaigns to over 500 ad platforms, tracks their performance, and helps identify new markets for promotion.Improvado integrates with Adroll via REST API and extracts all data about the marketing performance of your launched campaigns. With all information about your marketing efforts in one place, you can visualize them with BI tools to get more actionable insights and find your weak spots.
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Advanced data visualization tools offer detailed dashboards that connect Criteo and Adroll data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Criteo and Adroll allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Criteo and Adroll. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.
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