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Maximize Sales Growth with Unified Data Integration Between Criteo and Shopify Platforms
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Link Criteo and Shopify data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Criteo is a global technology platform specializing in performance marketing and personalized advertising, leveraging machine learning to deliver tailored ads across web, mobile, and social channels. It offers features like dynamic retargeting, which adapts creative content based on user behavior, and predictive bidding algorithms that optimize ad spend in real time. In an industry where 64% of marketers lack tools to measure true ROI, Criteo provides detailed attribution models that help clarify campaign impact and improve budget allocation.
By integrating with Improvado, Criteo enhances data aggregation and reporting workflows, increasing analytical productivity by 2-3×. This integration automates the collection of granular campaign metrics, enabling marketers to quickly analyze performance across channels without manual data wrangling. Combined, these capabilities support more precise decision-making and elevate marketing efficiency in complex, data-driven environments.
Shopify is a cloud-based e-commerce platform designed to help businesses create, manage, and grow online stores efficiently. It offers a range of customizable templates and integrated payment solutions, simplifying the setup process for entrepreneurs. Companies can quickly launch their storefronts, track sales, and manage inventory from a centralized dashboard, reducing operational complexity.
By providing reliable hosting and built-in marketing tools, Shopify supports scalable growth and enhances customer engagement. Its robust infrastructure ensures smooth transactions and data security, essential for maintaining consumer trust. Additionally, Improvado integration handles unlimited data volumes with sub-second loading times, enabling real-time analytics and data-driven decision making.
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The Criteo + Shopify dashboard offers a comprehensive overview of your advertising and sales metrics in one place. It reduces procurement complexity by 85%, simplifying campaign management and budget allocation. Users can track real-time performance, monitor ROI across channels, and adjust bids directly from the interface. The dashboard also provides detailed audience insights, helping you optimize targeting strategies based on actual customer behavior.
To connect Criteo with Shopify, install the Criteo app from the Shopify App Store and configure your product catalog feed. Improvado can simplify this by automating data extraction and syncing between both platforms.
Combining Criteo's retargeting with Shopify's e-commerce data helps boost conversions and personalize ads. Improvado further enhances insights by aggregating multi-channel data for better campaign analysis.
Shopify automatically sends product and transaction data to Criteo through the app integration, updating campaigns in near real-time. Improvado can capture and unify this data for advanced reporting.
Yes, Shopify’s customer and sales data helps tailor Criteo ads based on user behavior. Improvado supports this by integrating detailed data streams, allowing marketers to optimize campaigns effectively.
Improvado offers connectors for both Criteo and Shopify, enabling consolidated data flows
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