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Unify customer data to deliver personalized marketing and boost sales across Salesforce Marketing Cloud and Shopify.
Connect Salesforce Marketing Cloud and Shopify to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses execute targeted campaigns across multiple channels such as email, mobile, social, and web. It offers advanced features like Journey Builder for automated customer journeys, Email Studio for personalized messaging, and Audience Studio for precise segmentation. In industries where marketing teams spend 20-40% of their time on reporting, these tools streamline campaign management and data collection, reducing manual workloads.
Additionally, the platform integrates smoothly with Improvado, a data aggregation tool that consolidates marketing data from various sources. This integration increases analytical productivity by 2-3× by automating data workflows and enabling faster, more accurate insights. As a result, marketers can focus more on strategy and optimization rather than data preparation and reporting. Salesforce Marketing Cloud combined with Improvado offers a technically robust solution for data-driven marketing operations.
Shopify is a cloud-based e-commerce platform designed for businesses to easily build and operate online stores. It offers a range of customizable templates and integrated payment options, simplifying the process of selling products worldwide. With built-in tools for inventory management, marketing, and analytics, companies can effectively grow their digital presence.
By streamlining store setup and providing scalable solutions, Shopify helps businesses increase sales and improve operational efficiency. Its robust infrastructure supports high traffic volumes, ensuring reliability as your business expands. Improvado integrates seamlessly, handling unlimited data volumes with sub-second loading times.
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The Salesforce Marketing Cloud + Shopify dashboard offers a unified view of your marketing and e-commerce data. It reduces procurement complexity by 85%, streamlining processes between platforms. With real-time sales tracking, you can monitor campaign performance and customer behavior in one place. The dashboard also provides customizable reports, allowing detailed insight into customer segmentation and product trends.
The integration connects Shopify’s e-commerce data with Salesforce Marketing Cloud, enabling automated email campaigns based on customer behavior and purchase history.
This integration improves targeted marketing by syncing customer data, boosting sales through personalized messaging, and streamlining campaign management.
Data sync typically occurs via APIs or middleware like Improvado, which consolidates Shopify sales and customer metrics for real-time marketing use.
Setup involves connecting Shopify’s API to Salesforce Marketing Cloud, configuring data fields, and validating sync processes—tools like Improvado simplify this by handling data pipelines.
Yes, Improvado streamlines data aggregation from Shopify into Salesforce Marketing Cloud, providing cleaner datasets for analysis and improving marketing accuracy.
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