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Harness unified data to boost ad performance and reach your audience effortlessly on Instagram with Criteo
Unite Criteo and Instagram analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Criteo is a global technology platform specializing in performance marketing and personalized advertising, designed to optimize campaign efficiency through machine learning algorithms. It offers features like dynamic retargeting, predictive bidding, and cross-device attribution, enabling advertisers to reach users with tailored ads based on real-time browsing behavior. In an industry where enterprises average 120+ martech tools, Criteo integrates smoothly with multiple data sources, streamlining campaign management and measurement.
One key advantage is its compatibility with platforms such as Improvado, which consolidates marketing data and eliminates 90% of marketing-related IT tickets. This integration reduces manual reporting efforts and enhances data accuracy, allowing marketing teams to focus on strategic decisions. By automating data flows and providing granular insights, Criteo supports complex marketing ecosystems with scalable, actionable intelligence.
Instagram is a visual-centric social media platform that enables users to share photos, videos, and stories to engage audiences worldwide. Businesses leverage its highly visual format to showcase products, build brand identity, and interact directly with customers, often driving increased traffic and sales.
With tools like shopping tags and targeted ads, Instagram supports precise audience reach and measurable results. Integrating with Improvado, which connects 500+ sources, allows companies to consolidate marketing data and optimize campaigns efficiently.
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The Criteo + Instagram dashboard offers a comprehensive view of your advertising performance across both platforms. It integrates data to streamline analysis and monitor campaigns in one place. Users benefit from 40-65% lower marketing analytics costs by reducing the need for multiple tools.
To integrate Criteo with Instagram, connect your Criteo account to Facebook Business Manager, which manages Instagram ads, then sync your product catalog. Improvado simplifies this by automating data flows between platforms.
Combining Criteo’s retargeting with Instagram’s visual audience allows precise ad delivery and improved conversion rates, enhancing ROI and brand exposure on social channels.
Data synchronization happens via APIs through Facebook Business Manager, and tools like Improvado can automate and centralize this process, ensuring consistent and timely data updates.
Technical challenges include managing API permissions and ensuring catalog compatibility, but leveraging platforms like Improvado minimizes errors by handling complex data mappings.
Yes, Improvado aggregates campaign data from both Criteo and Instagram, providing clear dashboards and reports to track performance and optimize marketing spend efficiently.
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