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Harness unified data to boost your audience reach and drive smarter engagement with Taboola + MSN integration
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Unite Taboola and Msn analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Taboola is a content discovery and native advertising platform designed to promote online content through personalized recommendations across premium publisher sites. Leveraging advanced machine learning algorithms, it optimizes ad placements to increase engagement and conversion rates. In an industry where enterprises average 120+ martech tools, Taboola’s ability to integrate seamlessly with various data sources and marketing stacks enhances campaign efficiency and data coherence.
Key features include real-time analytics dashboards, audience segmentation, and programmatic buying options that allow precise targeting based on user behavior and content context. Additionally, its integration with Improvado streamlines data aggregation and reporting, eliminating 90% of marketing-related IT tickets by automating manual processes and improving data accuracy across platforms.
MSN is a comprehensive web portal that aggregates news, weather updates, entertainment, and personalized content, serving millions of users daily. Its extensive suite of internet services provides quick access to email, search, and social media, streamlining online activities for businesses and consumers alike.
By centralizing information, MSN enhances user engagement and website traffic, supporting brand visibility and customer retention. Integrating Improvado ensures that data from MSN handles unlimited data volumes with sub-second loading times, enabling real-time analytics for smarter decision-making.
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The Taboola + MSN dashboard offers a comprehensive overview of your content distribution and ad performance across two major platforms. Designed for clarity, it reduces procurement complexity by 85%, streamlining campaign management. Users can monitor real-time engagement metrics, compare cross-platform data easily, and adjust budgets with precision—all within a single interface.
The integration connects Taboola's native advertising platform with MSN's audience network, enabling advertisers to distribute content across MSN's properties while managing campaigns through Taboola’s interface.
Setup involves linking your Taboola account with MSN through the platform's settings, configuring campaign parameters, and ensuring proper data tracking; solutions like Improvado can streamline data aggregation during this process.
This integration expands content reach to MSN’s large user base, improves targeting accuracy, and simplifies campaign management by consolidating data and performance metrics into one platform.
Data sync occurs in near real-time via API connections, allowing for consistent tracking of impressions, clicks, and conversions; utilizing Improvado helps in aggregating and normalizing this data for clearer reporting.
Yes, Improvado integrates with both Taboola and MSN, enabling marketers to collect, visualize, and analyze campaign data in one dashboard for more informed decision-making.
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