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Experience Enhanced Advertising Performance with Unified Data through Taboola and SpotX Integration
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Connect Taboola and Spotx to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Taboola is a content discovery and native advertising platform designed to promote online content through personalized recommendations. It leverages machine learning algorithms to analyze user behavior and deliver targeted ads across premium publisher sites, including NBC and USA Today. With features like real-time bidding and audience segmentation, Taboola enables marketers to optimize campaigns based on detailed engagement metrics. However, 89% of marketers say inconsistent data causes misalignment, highlighting the need for accurate performance insights.
Integrating Taboola with Improvado enhances data management by consolidating campaign analytics into a single dashboard. This integration reduces routine tasks by 60%, allowing marketers to focus on strategy rather than manual data aggregation. By synchronizing data streams from Taboola alongside other platforms, it ensures consistent, actionable insights that improve decision-making and campaign alignment across teams.
SpotX is a programmatic video advertising platform designed to facilitate the buying and selling of premium video inventory across multiple devices. It offers brands and publishers greater control and transparency, helping them optimize ad spend and increase revenue through targeted, data-driven campaigns.
With SpotX, businesses can efficiently manage complex video advertising workflows, improving audience engagement and return on investment. Its integration with Improvado enables handling unlimited data volumes with sub-second loading times, ensuring fast and reliable analytics for better decision-making.
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The Taboola + SpotX dashboard offers a streamlined interface to monitor and manage your content and video advertising campaigns in one place. It reduces procurement complexity by 85%, simplifying vendor interactions and billing. Users can access detailed performance metrics, customize reporting to track key KPIs, and quickly adjust bids and budgets to optimize returns across platforms.
The integration allows advertisers to combine Taboola's content recommendation platform with SpotX’s video ad serving, enabling unified campaign management across native and video channels.
Setup involves linking your Taboola and SpotX accounts through their API connectors, often facilitated by platforms like Improvado, which streamline data aggregation and syncing processes.
Integrating these platforms improves targeting accuracy and reporting efficiency by consolidating native and video ad performance data into a single dashboard.
Data sync occurs via API connections that regularly update campaign metrics; tools like Improvado enhance this by automating data extraction and normalization for easier analysis.
Yes, Improvado aggregates data from both platforms, enabling marketers to generate custom reports and gain insights without manual data handling.
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