Join Taboola and SpotX data in one place

With Improvado you can merge marketing data from Taboola and SpotX on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Taboola and SpotX to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Taboola

Taboola is a content discovery platform that connects people with the content that they may like but never knew existed. Taboola has developed and marketed a service for online content publishers and advertisers that recommends digital content to website users. With its help, brands can target audiences based on the content they read and reach potential customers at the very moment they finish reading and are most likely to convert. Improvado created an API connector that allows you to streamline data from Taboola to your warehouse, track overall marketing performance of Taboola, and visualize raw and normalized data to reveal new marketing opportunities.

Streamlining data from SpotX

SpotX is a video advertising platform that simplifies publishers’ workflows and maximizes their yields. As for marketers, they can track all traditional direct-sold and programmatic ads to yield the highest revenue for every impression. With Improvado, it becomes even easier to track the performance of your video ads. With the SpotX connector, you can normalize marketing data and store it in your warehouse. The system streamlines all data to the data visualization tools of your choice to provide a fresh perspective on your marketing efforts.

FAQ

Streamlining data from Taboola

Taboola is a content discovery platform that connects people with the content that they may like but never knew existed. Taboola has developed and marketed a service for online content publishers and advertisers that recommends digital content to website users. With its help, brands can target audiences based on the content they read and reach potential customers at the very moment they finish reading and are most likely to convert. Improvado created an API connector that allows you to streamline data from Taboola to your warehouse, track overall marketing performance of Taboola, and visualize raw and normalized data to reveal new marketing opportunities.

Streamlining data from SpotX

SpotX is a video advertising platform that simplifies publishers’ workflows and maximizes their yields. As for marketers, they can track all traditional direct-sold and programmatic ads to yield the highest revenue for every impression. With Improvado, it becomes even easier to track the performance of your video ads. With the SpotX connector, you can normalize marketing data and store it in your warehouse. The system streamlines all data to the data visualization tools of your choice to provide a fresh perspective on your marketing efforts.

Streamlining data from SpotX

SpotX is a video advertising platform that simplifies publishers’ workflows and maximizes their yields. As for marketers, they can track all traditional direct-sold and programmatic ads to yield the highest revenue for every impression. With Improvado, it becomes even easier to track the performance of your video ads. With the SpotX connector, you can normalize marketing data and store it in your warehouse. The system streamlines all data to the data visualization tools of your choice to provide a fresh perspective on your marketing efforts.

SpotX integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Taboola and SpotX data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from SpotX and Taboola to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Taboola and SpotX?

Joining Taboola and SpotX allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Taboola and SpotX. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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