Integrate Taboola and Outbrain data into a single marketing dashboard

With Improvado you can merge marketing data from Taboola and Outbrain on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Taboola and Outbrain to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Taboola

Taboola is a content discovery platform that connects people with the content that they may like but never knew existed. Taboola has developed and marketed a service for online content publishers and advertisers that recommends digital content to website users. With its help, brands can target audiences based on the content they read and reach potential customers at the very moment they finish reading and are most likely to convert. Improvado created an API connector that allows you to streamline data from Taboola to your warehouse, track overall marketing performance of Taboola, and visualize raw and normalized data to reveal new marketing opportunities.

Streamlining data from Outbrain

Outbrain is an online advertiser specializing in presenting sponsored website links. It is a premium discovery platform that connects marketers to their target audience through personalized recommendations on the world’s leading publishers. We use proprietary interest and behavioral data to capture the audience's attention and inspire their next action. Our Outbrain integration transforms and loads Outbrain data to your visualization tool, giving you access to raw customer data without developers.

FAQ

Streamlining data from Taboola

Taboola is a content discovery platform that connects people with the content that they may like but never knew existed. Taboola has developed and marketed a service for online content publishers and advertisers that recommends digital content to website users. With its help, brands can target audiences based on the content they read and reach potential customers at the very moment they finish reading and are most likely to convert. Improvado created an API connector that allows you to streamline data from Taboola to your warehouse, track overall marketing performance of Taboola, and visualize raw and normalized data to reveal new marketing opportunities.

Streamlining data from Outbrain

Outbrain is an online advertiser specializing in presenting sponsored website links. It is a premium discovery platform that connects marketers to their target audience through personalized recommendations on the world’s leading publishers. We use proprietary interest and behavioral data to capture the audience's attention and inspire their next action. Our Outbrain integration transforms and loads Outbrain data to your visualization tool, giving you access to raw customer data without developers.

Streamlining data from Outbrain

Outbrain is an online advertiser specializing in presenting sponsored website links. It is a premium discovery platform that connects marketers to their target audience through personalized recommendations on the world’s leading publishers. We use proprietary interest and behavioral data to capture the audience's attention and inspire their next action. Our Outbrain integration transforms and loads Outbrain data to your visualization tool, giving you access to raw customer data without developers.

Outbrain integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Taboola and Outbrain data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Outbrain and Taboola to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Taboola and Outbrain?

Joining Taboola and Outbrain allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Taboola and Outbrain. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Outbrain and Taboola data in a single tool

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