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Harness unified data to enhance audience insights and drive smarter content recommendations with Taboola + Outbrain.
Bridge Taboola and Outbrain data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Taboola is a content discovery and native advertising platform designed to promote online content through personalized recommendations across premium publisher sites. It leverages advanced machine learning algorithms to target users with relevant articles, videos, and product promotions, optimizing engagement rates. In digital marketing, where analytics teams spend 60-80% of their time on data preparation, Taboola’s detailed performance dashboards and API access facilitate streamlined data extraction for deeper analysis.
With robust targeting options such as geo-location, device type, and behavioral data, marketers can precisely tailor campaigns for maximum impact. Integrating Taboola with Improvado significantly reduces reporting time by 75%, automating data aggregation and transforming raw campaign metrics into actionable insights. This integration allows analytics teams to focus more on strategic decision-making rather than manual data wrangling.
Outbrain is a content discovery and native advertising platform designed to amplify online content by connecting brands with engaged audiences across premium publisher sites. By delivering personalized recommendations, it drives higher user engagement and boosts website traffic, helping businesses optimize their content marketing strategies.
Integrating Outbrain with Improvado streamlines data aggregation and reporting, eliminating 99% of discrepancies. This combination provides marketers with accurate insights to make informed decisions and maximize campaign performance.
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The Taboola + Outbrain dashboard offers a unified view of your content marketing performance across both platforms. It consolidates key metrics in one place, enabling easier comparison and analysis. Users benefit from streamlined reporting that reduces manual data handling, contributing to 40-65% lower marketing analytics costs.
Improvado simplifies the integration by connecting your Taboola and Outbrain accounts through its platform, allowing automatic data extraction without manual exports or API coding.
Combining these platforms enables unified campaign analysis, clearer ROI insights, and optimized budget allocation across native advertising channels using consolidated data.
Yes, Improvado supports near real-time data synchronization, ensuring your dashboards reflect the latest campaign performance from both Taboola and Outbrain.
No extensive technical skills are needed; Improvado offers a user-friendly interface and handles API complexities, making setup accessible to marketers and analysts alike.
Having combined datasets allows businesses to identify top-performing content and channels faster, enabling data-driven strategies and more efficient ad spend management.
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