.png){kind=logo}
Combine HubSpot and Google Analytics for unified data that drives smarter marketing decisions and growth.
Bridge Hubspot and Google Analytics data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses streamline their operations. It offers tools such as CRM, email marketing, content management, and analytics, enabling teams to manage customer interactions from lead capture to post-sale support. Given that teams spend 20-40% of their time on reporting, HubSpot’s built-in dashboards and customizable reports aim to simplify data visualization but can still require significant manual input for complex data sets.
The integration with Improvado enhances HubSpot’s reporting capabilities by automating data aggregation from multiple sources. This reduces reporting time by 75%, allowing marketing and sales teams to focus more on strategy and execution rather than data preparation. For example, businesses using both platforms can generate consolidated performance reports without exporting and reformatting data manually, improving overall efficiency in campaign analysis and decision-making.
.png)
Google Analytics is a web analytics platform that allows businesses to monitor website and app performance through detailed data collection. It provides insights into user behavior, traffic sources, and conversion paths, helping teams optimize their digital strategies. With real-time reporting, companies can quickly identify trends and make informed decisions to enhance user engagement and increase ROI.
Integrating Google Analytics with other tools streamlines data management, ensuring accurate reporting and better resource allocation. For example, Improvado's integration reduces weekly reconciliation from 8 hours to just 30 minutes, freeing up valuable time for strategic initiatives.
.png)
.png)
This dashboard integrates Hubspot and Google Analytics data to provide a comprehensive view of marketing performance. It cuts audit prep time by 60% by centralizing key metrics in one place. Users can track lead sources with detailed attribution, monitor website traffic alongside campaign engagement, and generate custom reports that combine CRM and web data for deeper insights.
To integrate HubSpot with Google Analytics, add your GA tracking ID to HubSpot’s settings under Reports > Tracking Code. This enables tracking of website visits and conversion data within both platforms.
Connecting these tools provides a clearer view of marketing performance by combining user behavior data from GA with lead and customer insights from HubSpot, helping optimize campaigns effectively.
While basic tracking data syncs through tagging, for advanced data consolidation and visualization, tools like Improvado automate syncing and unify data from both platforms in real time.
Ensure consistent UTM tagging for accurate attribution and verify that Google Analytics scripts load correctly on HubSpot pages to prevent data discrepancies.
Improvado streamlines data collection from HubSpot and Google Analytics, enabling marketers to create unified dashboards and gain deeper insights without manual data handling.
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png)
%20(1).png){kind=logo}