Integrate HubSpot and SEMrush data into a single marketing dashboard

With Improvado you can merge marketing data from HubSpot and SEMrush on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect HubSpot and SEMrush to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

How Improvado consolidates data from multiple regions

Google Analytics reports without sampling

ROMI (return on marketing investment) analytics

Streamlining data from HubSpot

HubSpot is an all-in-one marketing solution that serves as a CRM, CMS Hub, Sales Hub, and Marketing Hub. It offers tools that help you manage blogs, SEO, social media, web analytics, and marketing automation. With Improvado, you can extract data about your conversions and prospects from HubSpot and streamline this data to your marketing dashboard. Visualizing data about your leads informs you about where they come from, what factors influenced the conversion, and what advertising strategies successfully attract the majority of your clients.

Hubspot to Snowflake

Hubspot to SAP Hana

Hubspot to PostgreSQL

Hubspot to Oracle

Hubspot to Microsoft SQL Server

Streamlining data from SEMrush

SEMrush is an online visibility management and content marketing tool. With SEMrush, you can track your website’s organic traffic data, gather and analyze keywords, analyze competitors, and much more.From our side, we offer an SEMrush connector that allows you to store all of the previously mentioned data in your data warehouse. With normalized data, you can compare it with insights from other sources. For example, comparing Google Search Console and SEMrush data will show you the weak spots of your website and its content. Get a comprehensive picture of your website performance with a SEMrush connector.

SEMrush to Snowflake

SEMrush to SAP Hana

SEMrush to PostgreSQL

SEMrush to Oracle

SEMrush to Microsoft SQL Server

FAQ

How to extract data from a Data source?

How to select the right Extraction template?

How to connect a Destination?

How to enable auto extraction for new accounts?

How to create a new Extraction template?

Can you show me the list of available Report types?

How to re-load (backfill) my historical data?

How to enable custom conversions?

What if I have more questions?

Please fill in the form above or contact us via the online chat on this page.

How do I add a new field to a table automatically?

How long does it take to sync my account?

How to check the freshness of my data?

How to make sure that the schema of the data table will not be changed? (How to freeze data schema?)

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Facebook ads and Hubspot. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

Can you build a custom integration on request?

Yes. We do build custom integrations, and we do not charge for that.

What reports feed a specific table?

Does Improvado have any limitations?

We often tell our clients, it is not a matter of “if” we can solve something, it is “how”. Improvado specifically builds bespoke solutions for our clients. You can connect as many data sources as you need, as well as add an unlimited number of users to your Improvado account.

How do I keep track of all of my custom metrics?

Group each of your custom metrics together, tie them together with one metric name, and group them together for a cohesive view.

Why Integrate Facebook Ads and Hubspot?

Joining Facebook ads and Hubspot data allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

Can you accomodate custom conversion types?

Standardizing your metrics from the multiple platforms you use is one of improvado's greatest strengths. Our interface allows you to see all of the metrics being tracked and map them to a single metric for accurate reporting.

How to join Facebook Ads and Hubspot data?

To connect Facebook Ads and Hubspot you can follow Hubspot's guide on the topic. It requires you to create a Facebook Ads account and make several clicks to get your data from Facebook to Hubspot. However, if you want to streamline all data from both platforms to a single dashboard, you have to find a full-fledged ETL solution or build one on your own.

Streamlining data from HubSpot

HubSpot is an all-in-one marketing solution that serves as a CRM, CMS Hub, Sales Hub, and Marketing Hub. It offers tools that help you manage blogs, SEO, social media, web analytics, and marketing automation. With Improvado, you can extract data about your conversions and prospects from HubSpot and streamline this data to your marketing dashboard. Visualizing data about your leads informs you about where they come from, what factors influenced the conversion, and what advertising strategies successfully attract the majority of your clients.

Merging HubSpot data with other connectors

Streamlining data from SEMrush

SEMrush is an online visibility management and content marketing tool. With SEMrush, you can track your website’s organic traffic data, gather and analyze keywords, analyze competitors, and much more.From our side, we offer an SEMrush connector that allows you to store all of the previously mentioned data in your data warehouse. With normalized data, you can compare it with insights from other sources. For example, comparing Google Search Console and SEMrush data will show you the weak spots of your website and its content. Get a comprehensive picture of your website performance with a SEMrush connector.

SEMrush integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect HubSpot and SEMrush data in a one-piece representation of your marketing performance. With custom dashboards you can:

Compare data about your leads from SEMrush and HubSpot to get a deep understanding of the customer journey
Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
Get extensive information about your users to precisely identify your target audience

Use cases

How Improvado consolidates data from multiple regions

Google Analytics reports without sampling

Revenue generated by email

Frequently asked questions

Why Integrate HubSpot and SEMrush?

Joining HubSpot and SEMrush allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.