Integrate HubSpot and SEMrush data into a single marketing dashboard

With Improvado you can merge marketing data from HubSpot and SEMrush on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect HubSpot and SEMrush to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from HubSpot

HubSpot is an all-in-one marketing solution that serves as a CRM, CMS Hub, Sales Hub, and Marketing Hub. It offers tools that help you manage blogs, SEO, social media, web analytics, and marketing automation. With Improvado, you can extract data about your conversions and prospects from HubSpot and streamline this data to your marketing dashboard. Visualizing data about your leads informs you about where they come from, what factors influenced the conversion, and what advertising strategies successfully attract the majority of your clients.

  1. HubSpot documentation
  2. HubSpot and Improvado integration
  3. Improvado data dictionary

Streamlining data from SEMrush

SEMrush is an online visibility management and content marketing tool. With SEMrush, you can track your website’s organic traffic data, gather and analyze keywords, analyze competitors, and much more.From our side, we offer an SEMrush connector that allows you to store all of the previously mentioned data in your data warehouse. With normalized data, you can compare it with insights from other sources. For example, comparing Google Search Console and SEMrush data will show you the weak spots of your website and its content. Get a comprehensive picture of your website performance with a SEMrush connector.

FAQ

Streamlining data from HubSpot

HubSpot is an all-in-one marketing solution that serves as a CRM, CMS Hub, Sales Hub, and Marketing Hub. It offers tools that help you manage blogs, SEO, social media, web analytics, and marketing automation. With Improvado, you can extract data about your conversions and prospects from HubSpot and streamline this data to your marketing dashboard. Visualizing data about your leads informs you about where they come from, what factors influenced the conversion, and what advertising strategies successfully attract the majority of your clients.

  1. HubSpot documentation
  2. HubSpot and Improvado integration
  3. Improvado data dictionary

Streamlining data from SEMrush

SEMrush is an online visibility management and content marketing tool. With SEMrush, you can track your website’s organic traffic data, gather and analyze keywords, analyze competitors, and much more.From our side, we offer an SEMrush connector that allows you to store all of the previously mentioned data in your data warehouse. With normalized data, you can compare it with insights from other sources. For example, comparing Google Search Console and SEMrush data will show you the weak spots of your website and its content. Get a comprehensive picture of your website performance with a SEMrush connector.

Streamlining data from SEMrush

SEMrush is an online visibility management and content marketing tool. With SEMrush, you can track your website’s organic traffic data, gather and analyze keywords, analyze competitors, and much more.From our side, we offer an SEMrush connector that allows you to store all of the previously mentioned data in your data warehouse. With normalized data, you can compare it with insights from other sources. For example, comparing Google Search Console and SEMrush data will show you the weak spots of your website and its content. Get a comprehensive picture of your website performance with a SEMrush connector.

SEMrush integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect HubSpot and SEMrush data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from SEMrush and HubSpot to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate HubSpot and SEMrush?

Joining HubSpot and SEMrush allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating HubSpot and SEMrush. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze SEMrush and HubSpot data in a single tool

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