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Unified Data Insights for Smarter Marketing Decisions with HubSpot and Semrush Integration
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Connect Hubspot and Semrush to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses streamline operations and improve customer engagement. It features tools such as a CRM for managing contacts, marketing automation for lead nurturing, and customizable dashboards for real-time reporting. Given that teams spend 20-40% of their time on reporting, HubSpot’s reporting capabilities enable data consolidation across campaigns, reducing manual data entry and errors.
The platform supports integrations with various third-party tools, including Improvado, which significantly enhances data management efficiency. By automating data aggregation and harmonization, the HubSpot-Improvado integration eliminates 90% of marketing-related IT tickets, allowing marketing and IT teams to focus on strategic initiatives rather than troubleshooting data issues. This integration is particularly valuable for enterprises managing complex multi-channel campaigns.
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Semrush is an all-in-one digital marketing platform designed to assist businesses in improving their online visibility and competitive positioning. It offers tools for SEO, content marketing, competitor analysis, and paid advertising, enabling companies to make data-driven decisions that enhance their marketing strategies.
By integrating with Improvado, Semrush users can handle unlimited data volumes with sub-second loading times, streamlining reporting and analytics. This combination supports scalable insights and faster decision-making for marketing teams focused on growth and efficiency.
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The HubSpot + Semrush dashboard integrates marketing and SEO insights in one place, offering a clear overview of campaign performance. It reduces procurement complexity by 85%, streamlining vendor management. Users can track keyword rankings alongside lead generation metrics, enabling data-driven decisions.
To set up the integration, connect your Hubspot account with Semrush via an API or use a data connector like Improvado that automates data extraction and syncing without manual input.
The integration helps marketers combine SEO insights from Semrush with Hubspot’s CRM data, leading to improved campaign targeting and more informed decision-making.
Data sync typically occurs through APIs or ETL tools like Improvado, which ensure that SEO metrics and marketing data are updated regularly for accurate reporting.
Yes, using platforms like Improvado, you can tailor the data flow to include specific Semrush SEO metrics and Hubspot CRM fields that matter most to your business goals.
While real-time updates depend on the tools used, connectors like Improvado can schedule frequent syncs to keep Hubspot and Semrush data closely aligned.
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