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Unify Your Data for Deeper Customer Insights and Enhanced Marketing Performance with Salesforce + Semrush Integration
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Integrate Salesforce and Semrush into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, marketing, and customer support processes. It offers features like customizable dashboards, AI-driven analytics through Einstein, and automated workflows that enhance data-driven decision-making. Despite these tools, 64% of marketers still struggle with inadequate means to measure true ROI, highlighting a gap in actionable insights within many marketing departments.
Integrating Salesforce with Improvado addresses this challenge by consolidating data from multiple sources into unified reports, reducing manual data handling. This integration significantly reduces reporting time by 75%, enabling marketers to focus on strategy rather than data aggregation. By combining Salesforce’s robust CRM capabilities with Improvado’s data automation, companies can improve accuracy in ROI tracking and optimize campaign performance more efficiently.
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Semrush is an all-in-one digital marketing platform designed to assist businesses in improving their online presence through SEO, content marketing, and competitive analysis. By providing detailed analytics and keyword data, it helps companies make informed decisions that drive organic traffic and enhance brand visibility.
Integrating Semrush with Improvado streamlines data management, significantly reducing weekly reconciliation from 8 hours to 30 minutes. This efficiency gain allows marketing teams to focus on strategy rather than manual data handling, boosting overall productivity and campaign performance.
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The Salesforce + Semrush dashboard offers a unified view combining sales data and marketing insights. It reduces procurement complexity by 85%, simplifying vendor management and budgeting. Users can track campaign ROI alongside customer interactions in one place, ensuring data consistency across teams. Real-time updates provide quick access to keyword rankings, lead status, and revenue metrics, facilitating informed decision-making and streamlined workflows.
This integration connects Semrush's marketing analytics with Salesforce CRM data, enabling sales and marketing teams to align campaigns and track SEO-driven lead generation effectively. Improvado facilitates this by automating data extraction and harmonizing metrics between both platforms.
Integrating these platforms provides unified insights, allowing teams to measure SEO impact on sales funnels and optimize strategies accordingly. Improvado enhances this by delivering consolidated, real-time dashboards without manual data handling.
Setup involves connecting API credentials from both Salesforce and Semrush, defining data sync parameters, and choosing metrics to monitor. Improvado simplifies this process by offering pre-built connectors and customizable data pipelines.
Data such as keyword rankings, organic traffic, leads, and campaign performance metrics are synced to provide a comprehensive view of marketing effectiveness. Improvado ensures that this data remains accurate and updated across platforms.
Yes, thanks to Improvado’s flexible data transformation capabilities, users can tailor reports
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