Integrate Google Universal Analytics with Microsoft Azure SQL Database effortlessly

Centralize your Google Universal Analytics data in Microsoft Azure SQL Database to eliminate data silos and create a single source of truth. By consolidating all your marketing data in one place, you can reduce data inconsistencies by 99% and cut weekly reconciliation time from 8 hours to just 30 minutes.

This unified approach enables cross-departmental collaboration, with 85%+ integration across teams. Your marketing, sales, and analytics teams can now work with the same data, ensuring everyone is aligned and making decisions based on accurate, up-to-date information.

Use Improvado's data transformation tool to perform a variety of tasks, from simple to complex data transformations, based on your business' needs.

Simply connect Google Universal Analytics to Improvado and start building data pipelines faster – no coding required. Anyone familiar with Excel has the skills to build scalable data pipelines in Microsoft Azure SQL Database.

Streamline your analysis of key performance indicators from Google Universal Analytics with automated data processing and real-time insights. Track essential metrics like CPC, CPO, ROI, DR, and LTV with 99% accuracy and transparency.

Everything related to your key business indicators is conveniently collected in one place, giving you complete control over your analysis. You'll always know where, when, and what to do with your marketing data, enabling faster optimization and better campaign performance.