Connections

Merge Google Universal Analytics data into Amazon Redshift efficiently

Optimize Google Universal Analytics data flow to Amazon Redshift. Reduce complexity and enhance your marketing analytics capabilities

Connects in minutes — no code
1000+ source platforms
SOC 2 + HIPAA compliant

Why Improvado

Fully Managed Data Pipelines for Marketing Teams

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Aggregate Google Universal Analytics Data with Amazon Redshift

Consolidate your Google Universal Analytics data into Amazon Redshift to create a comprehensive view of your marketing performance. This unified data approach eliminates 99% of data discrepancies and reduces manual reconciliation efforts significantly.

By centralizing your data, you can increase analytical productivity by 2-3× and reduce routine data tasks by 60%. Your team can focus on strategic analysis rather than data collection and cleaning.

Automate cross-channel data normalization

Every platform uses different words to describe its metrics. What one platform calls "impressions" another calls "imps" and another calls "views." This is a major hassle for marketers who want to combine and analyze the data they've gathered from multiple platforms. With Improvado, you get analysis-ready data with unified naming across all platforms — so you can get answers faster and uncover more valuable insights.

Transform your data without SQL skills

Leverage Improvado's advanced data transformation engine to process your Google Universal Analytics data efficiently. From data validation to complex aggregations, everything is handled automatically.

Once connected, Google Universal Analytics data flows directly into Amazon Redshift with minimal configuration. The platform handles data type conversions, field mappings, and error handling behind the scenes.

Supercharge your marketing team with automated reports

Enhance your analysis of Google Universal Analytics key indicators with advanced data processing and automated insights. Track marketing ROI, customer acquisition costs, and campaign effectiveness with detailed analytics that provide actionable intelligence.

All your essential business metrics are automatically collected and analyzed, giving you a complete picture of your marketing performance. This comprehensive analysis helps you identify opportunities, optimize spend, and maximize return on investment.

Asset backup

Organize Google Universal Analytics content in Amazon Redshift

Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your warehouse opens up new opportunities to increase your marketing efficacy and keep a historical record of every asset that's gone live.

Customer experience

More than software

Take advantage of our Solution Engineering team to help you automate your entire marketing pipeline. You're not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience.

Reliable support

We typically fulfill requests within 24 hours.
An easy-to-use solution

Our software is suitable for all experience levels.
Inexhaustible dashboard choices

Create practically any kind of digital marketing dashboard you want.
Custom problem-solving

We'll help you push your data to any unsupported visualization platform.

Do more with

Google Universal Analytics

Google Universal Analytics is a web analytics tool that monitors and reports site traffic. It provides capabilities such as analyzing user behavior, tracking conversions, and generating tailored reports to support data-driven marketing strategies.

Do more with

Amazon Redshift

Amazon Redshift is a data warehousing solution designed for extensive data storage and analysis. It features column-based storage, parallel processing of queries, and seamless integration with analytics tools to deliver fast insights and support b.

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Take your marketing reporting to new heights

Connect Google Universal Analytics to Amazon Redshift via Improvado and turn fragmented data into measurable growth.

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