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With Improvado you can merge marketing data from Mandrill and Google Analytics on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.
Connect Mandrill and Google Analytics to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Mandrill is a transactional email API for Mailchimp users. It's ideal for marketers who want to send data-driven emails, including targeted eCommerce and personalized one-to-one messages. Mandrill offers in-depth analytics tools to track email metrics, as well as split testing and comparative reports. Users can also create a variety of custom integrations, including personalized sending and white labeling options.By integrating Mandrill with Improvado, you can access all of your email data in one place. Instead of manually toggling between sites, Improvado makes it easier to track email performance, identify engaged customers, and measure which emails get the best response.
Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.
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Advanced data visualization tools offer detailed dashboards that connect Mandrill and Google Analytics data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Mandrill and Google Analytics allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Mandrill and Google Analytics. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.
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