Join LinkedIn Ads and Google Analytics data in one place

With Improvado you can merge marketing data from LinkedIn Ads and Google Analytics on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect LinkedIn Ads and Google Analytics to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from LinkedIn Ads

LinkedIn Ads is an online advertising service provided by LinkedIn designed to help companies and individuals promote their products and services. The LinkedIn Ads API integration gives you access to data about your LinkedIn audience, including their demographics, presence on LinkedIn, their interests, and their job titles.Our LinkedIn Ads connector is an easy-to-implement data automation solution that allows you to import data from LinkedIn Ads campaigns by pulling marketing data from your LinkedIn Ads account to another platform of your choice. By managing and promoting sponsored content on LinkedIn directly from the API, your application can raise brand awareness, build relationships, and drive quality leads.

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

FAQ

Streamlining data from LinkedIn Ads

LinkedIn Ads is an online advertising service provided by LinkedIn designed to help companies and individuals promote their products and services. The LinkedIn Ads API integration gives you access to data about your LinkedIn audience, including their demographics, presence on LinkedIn, their interests, and their job titles.Our LinkedIn Ads connector is an easy-to-implement data automation solution that allows you to import data from LinkedIn Ads campaigns by pulling marketing data from your LinkedIn Ads account to another platform of your choice. By managing and promoting sponsored content on LinkedIn directly from the API, your application can raise brand awareness, build relationships, and drive quality leads.

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Google Analytics integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect LinkedIn Ads and Google Analytics data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Google Analytics and LinkedIn Ads to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate LinkedIn Ads and Google Analytics?

Joining LinkedIn Ads and Google Analytics allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating LinkedIn Ads and Google Analytics. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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