Visualization platforms
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Google Sheets

Integrate Google Sheets — Collaboration Data Simplified

Pull edit history, sharing permissions, and usage statistics from Google Sheets. Route collaboration metrics to BigQuery or Looker Studio automatically.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing data to Google Sheets

Improvado connects directly to Google Sheets via API to automate your data pipeline. Extract campaign metrics from Facebook Ads, Google Ads, LinkedIn, and 500+ other sources without manual CSV uploads. Your spreadsheets refresh automatically on schedules you set—daily, hourly, or in real-time. No more copy-pasting data or broken formulas from outdated exports.

Google Sheets Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Google Sheets + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified data model for cross-platform analysis

All marketing data flows into Google Sheets using Improvado's Marketing Common Data Model (MCDM). This means Facebook 'impressions' and Google 'impr.' become the same standardized metric. You can build pivot tables and charts that compare performance across platforms without worrying about naming inconsistencies. The MCDM covers 500+ metrics and dimensions, ensuring your analysis is accurate and comprehensive.

Use Cases

What users ask their Google Sheets integration

Cross-channel
Compare Facebook, Google, and LinkedIn campaign performance in one Google Sheets dashboard
6 hrs → 10 min
Budget optimization
Track ROAS across all paid channels to optimize budget allocation between platforms
Manual → auto
Executive reporting
Generate weekly executive reports with automated data refresh and pivot table summaries
4 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How does Improvado connect to Google Sheets?
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Improvado uses Google Sheets API to write data directly to your spreadsheets. You authorize the connection once, and data flows automatically based on your refresh schedule. No manual imports or CSV uploads required.
Can I connect multiple marketing platforms to the same Google Sheet?
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Yes, Improvado can send data from 500+ sources to the same Google Sheet. Each platform's data is normalized using our Marketing Common Data Model, so metrics align perfectly for cross-platform analysis.
How often does data refresh in Google Sheets?
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You control the refresh schedule—hourly, daily, or real-time depending on your plan. Enterprise customers can set custom intervals down to 15-minute refreshes for time-sensitive campaigns.
What happens if my Google Sheet has existing data?
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Improvado can append to existing sheets or create new tabs for marketing data. We preserve your formulas, formatting, and manual entries while adding fresh campaign metrics to designated ranges.
Does Improvado work with Google Sheets formulas and pivot tables?
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Absolutely. Improvado writes raw data to specified ranges, and your existing formulas automatically calculate with fresh numbers. Pivot tables, charts, and conditional formatting all work normally with Improvado data.
How much historical data can I import to Google Sheets?
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Most platforms allow 2+ years of historical data import. Google Sheets has a 10 million cell limit per spreadsheet, so we can optimize data structure to maximize your historical range while staying within Google's limits.