Gather data from online and offline sources
Securely transfer and integrate your data
Get a quality dataset ready for further analysis
Get notified of any data, campaign or ops issues
Easily analyze data and discover actionable insights
Explore our collection of pre-built sources
Organize data in your preferred storage
Analyze data via dashboards for any BI tool
Use natural language for Ad-Hoc analytics
Maximize and prove your marketing ROI
Solve data pipelines for any marketing use case
Gain full visibility over your marketing performance
Discover how to craft compelling social media reports with our expert guide, featuring metrics and analysis tips for optimal decision-making.
Explore the transformative power of data visualization in simplifying complex data, enhancing decision-making, and democratizing information access.
Discover the art of data storytelling with practical examples and techniques for transforming complex data into compelling narratives.
Explore how decision intelligence turns complex data into actionable insights, driving efficient decision-making for businesses.
Discover the crucial key performance indicators (KPIs) for retail success, including retail metrics, analysis, and examples for informed decision-making.
Learn how business intelligence transforms sales and marketing strategies. Discover the best BI platforms for sales and marketing intelligence.
Explore what self-service business intelligence is, what features to look for in a self-service BI tool, and compare the best self-service BI platforms.
Dive into the essentials of financial analysis. Discover how financial data analytics and management analysis can transform decision-making for enterprises.
Discover how retail analytics transforms decision-making, optimizes operations, and boosts customer experience in our comprehensive guide.
Discover how to create an ROI report with this guide. Learn the essentials of an ROI dashboard, index, and templates to maximize your marketing efforts.
Dive into data-driven decision-making, uncovering how it empowers businesses to make informed choices and secure a competitive advantage.
Explore customer analytics: its role in optimizing experiences, driving growth, and strategic decision-making. Review the best customer analytics tools.
Dive deep into ecommerce analytics: learn to harness ecommerce data for better sales, improved customer experiences, and smarter marketing decisions.
Compare the top 5 enterprise business intelligence platforms to find the one BI solution that aligns with your analytics needs and strategic goals.
Explore the essentials of ad-hoc reporting. Learn to leverage data to gain quick, actionable insights and drive strategic decisions with agility.
Gain insights into executive dashboards through dashboard examples and expert best practices. Leverage executive dashboard to drive strategic success.
Dive into the shift from number-driven to story-driven metrics. Discover how qualitative data can unlock deeper business insights.
Discover the top trends revolutionizing marketing analytics. From personalized email campaigns to AR experiences, stay ahead with these insights.
Dive deep into the world of data. Learn the distinctions between structured and unstructured data, their advantages, and how they impact the digital landscape.
Uncover the depth of Google BigQuery, from its serverless architecture to its unmatched analytics capabilities. Dive into this comprehensive guide for insights.
Discover the power of metrics layers - core components, benefits, and best practices. Unleash the potential of advanced reporting.
Dive into non-aggregatable metrics. Understand their types, challenges, and best practices to harness their potential for accurate data analysis.
Discover what marketing incrementality is, why it's crucial, and how to measure it effectively. Learn to allocate marketing dollars wisely and maximize ROI.
Learn everything about drill-down reports, from what they are to how to create them. This guide covers benefits, tools, and common mistakes to avoid.
Explore the differences between static and dynamic reports. Learn their features, advantages, and limitations to make informed business decisions.
Discover the ABCs of marketing acronyms: MQL, CTR, SEO, and more. Simplify your strategy with our comprehensive guide.
Discover the power of data interpretation in digital marketing. Learn how to turn raw numbers into actionable insights for better campaign results.
Explore the significance of setting up a data analytics framework for large enterprises. Dive deep into components, types of analytics, and tool selection.
Unlock the power of customer journey analytics for a deeper understanding of consumer behavior. Enhance the customer experience and drive growth.
Uncover the secrets to creating an impactful customer journey map. Dive into its significance and learn a step-by-step approach to crafting one effectively.
Explore the world of multivariate testing in marketing. Learn how to utilize multivariate tests, differences from A/B testing, and more.
Explore the critical metrics of Customer Acquisition Cost (CAC) and how it contrasts with LTV and CPA. Learn how to calculate and optimize CAC.
Explore what a marketing center of excellence is, the benefits it brings, how to implement it, and tips to determine if your organization needs one.
Discover the essentials of campaign analytics, types of campaigns, and the key strategies to analyze and optimize marketing campaigns for successful outcomes.
Explore Customer Lifetime Value (CLV), its differences from LTV, importance in marketing, and how analytics simplify its calculation.
Discover how to calculate and improve LTV (Lifetime Value) for SaaS companies with our guide. Optimize your marketing strategies and boost profitability.
This is a complete guide to marketing KPI tracking: methods, strategies, and best practices to track and analyze KPIs for your organization's growth.
Discover the importance of marketing KPIs, their impact on decision-making, and how marketing analytics platforms drive success in marketing campaigns.
Explore the essential guide to customer journey mapping. Learn what it is, see examples, discover the steps and touchpoints.
Explore the guide to market analysis, covering its definition, methods, and practical application. Learn how to perform and present market analysis.
Explore effective B2B marketing reporting strategies with this guide. Learn about ROI, performance evaluation, and utilizing data effectively.
Discover the groundbreaking trends and innovations in marketing technology as of 2024. Empower your enterprise with insights from Improvado.
Discover the contrasting features of business analysis and business analytics, and their unique roles in driving organizational success.
Explore the top 10 emerging trends and innovations shaping the future of business intelligence in 2024 and beyond.
Explore Funnel.io alternatives to find the right solution for your company. Compare Funnel.io and its competitors features, pricing models, and integrations.
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