Connect Google Campaign Manager to Periscope Data to Streamline Marketing Analytics

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What is Google Campaign Manager?

Google Campaign Manager is a comprehensive ad management platform designed for enterprise-level organizations. It streamlines the process of planning, buying, and measuring digital media campaigns across multiple channels and devices. With advanced features such as custom reporting, audience targeting, and conversion tracking, it empowers marketers to optimize their ad spend and achieve better results. Google Campaign Manager delivers real-time insights, enabling businesses to make data-driven decisions and improve their marketing ROI.

What is Periscope Data?

Periscope Data is a powerful data analysis and visualization platform that enables enterprises to transform raw data into actionable insights. With its user-friendly interface, businesses can create custom dashboards and reports that help drive informed decision-making. Periscope Data offers a wide range of data connectors, allowing users to easily import data from various sources, including databases, cloud storage, and marketing platforms. By leveraging Periscope Data's advanced analytics capabilities, organizations can gain a deeper understanding of their performance and make data-driven decisions to drive growth.

Connecting Google Campaign Manager to Periscope Data

Connecting Google Campaign Manager to Periscope Data can be achieved through several methods:

  • Use Periscope Data's native Google Campaign Manager connector to import data directly from Google Campaign Manager into Periscope Data.
  • Export Google Campaign Manager data as CSV files and import them into Periscope Data, either manually or through an automated process.
  • Utilize a third-party data integration tool that can extract, transform, and load data from Google Campaign Manager into Periscope Data.
  • Develop a custom API integration to connect Google Campaign Manager to Periscope Data, which may require programming skills and maintenance.
  • Instead of using the above methods, consider using Improvado as a more efficient, scalable, and customizable solution to connect Google Campaign Manager to Periscope Data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Campaign Manager to Periscope Data with Improvado

Improvado is an ideal solution to connect Google Campaign Manager to Periscope Data, as it offers a complete data pipeline that covers data extraction, transformation, and normalization, as well as data visualization. With Improvado, you can automatically extract a wide range of metrics and dimensions from Google Campaign Manager and seamlessly import them into Periscope Data, without the need for manual intervention or complex coding.

Improvado's platform is built for large enterprises, ensuring that it can handle high volumes of data and provide reliable performance. Its user-friendly interface and powerful customization options make it easy for teams to create tailored dashboards and reports, while its robust customer support ensures that help is always just a click away. Furthermore, Improvado's ability to centralize marketing and sales data from multiple sources enables businesses to gain a holistic view of their performance and make data-driven decisions that drive growth.

Summary of connection Google Campaign Manager to Periscope Data

In summary, connecting Google Campaign Manager and Periscope Data is made much easier and more efficient with Improvado. This advanced marketing analytics platform offers a complete data pipeline, allowing businesses to extract, transform, and visualize data from Google Campaign Manager in Periscope Data with minimal effort. Improvado's scalability, customization options, high-quality customer support, and ability to process large volumes of data make it the ideal solution for large enterprises looking to gain actionable insights from their marketing data. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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