Connect Google Campaign Manager to GoodData for Insightful Visualizations

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What is Google Campaign Manager?

Google Campaign Manager is a powerful platform that enables enterprise companies to manage and optimize their digital marketing campaigns across various channels. By consolidating ad serving, targeting, verification, and reporting into a single interface, it streamlines the campaign management process and provides valuable insights into campaign performance. This helps businesses make data-driven decisions, improve ROI, and effectively target their desired audience.

What is GoodData?

GoodData is a comprehensive business intelligence (BI) and data visualization platform that allows enterprise companies to transform raw data into actionable insights. With its powerful analytics capabilities, customizable dashboards, and robust data integration features, GoodData enables businesses to make better, data-driven decisions. By leveraging GoodData, enterprises can uncover hidden patterns, track key performance indicators (KPIs), and optimize their operations to drive growth and success.

Connecting Google Campaign Manager to GoodData

Connecting Google Campaign Manager to GoodData involves several steps:

  • Export data from Google Campaign Manager by generating reports and downloading them in a suitable format, such as CSV or Excel.
  • Import the exported data into GoodData by using the platform's data integration features. This may involve setting up a data warehouse and configuring ETL processes to transform and load the data.
  • Create custom metrics and dimensions in GoodData to accurately represent the data from Google Campaign Manager. This step ensures that your analysis and visualizations are based on the correct data structure.
  • Build interactive dashboards and visualizations in GoodData to analyze and explore the data from Google Campaign Manager. This enables you to gain insights into campaign performance and make data-driven decisions.
  • Automate the data synchronization process between Google Campaign Manager and GoodData to keep your analysis and visualizations up-to-date with the latest data.
  • Alternatively, use Improvado's data extraction and load capabilities to streamline the entire process of connecting Google Campaign Manager to GoodData, eliminating the need for manual data exports and imports.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Campaign Manager to GoodData with Improvado

Improvado is the best solution for connecting Google Campaign Manager to GoodData due to its advanced data integration capabilities. By leveraging Improvado, businesses can automate the process of extracting data from Google Campaign Manager and loading it into GoodData. This not only saves time but also ensures data accuracy and reliability.

With Improvado, you can access a wide range of metrics and dimensions that can be automatically extracted from Google Campaign Manager, allowing for granular analysis and in-depth insights. Additionally, Improvado supports data transformation and normalization, ensuring that the data from Google Campaign Manager is seamlessly integrated with GoodData's data model.

Improvado's solution is highly scalable, making it suitable for large enterprises with vast amounts of data to process. Its customization features allow businesses to tailor the data integration process to their specific needs, ensuring a perfect fit with their existing infrastructure and data requirements.

Summary of connection Google Campaign Manager to GoodData

In summary, connecting Google Campaign Manager to GoodData is a crucial step for businesses looking to gain valuable insights into their marketing campaigns and make data-driven decisions. By leveraging Improvado's advanced data integration capabilities, enterprises can automate the entire process, ensuring data accuracy, reliability, and scalability. Additionally, Improvado's customization features, high-quality customer support, and ability to process large volumes of data make it the ideal solution for large enterprises looking to centralize their marketing and sales data.

To learn more about how Improvado can help your business connect Google Campaign Manager to GoodData and unlock valuable insights, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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